Daily Papers

This paper examines the role of cognitive biases in the decision-making processes of large language models (LLMs), challenging the conventional goal of eliminating all biases. We show that certain cognitive biases when properly balanced, can enhance decision-making efficiency through rational deviations and heuristic shortcuts. By introducing heuristic moderation and an abstention option, which allows LLMs to withhold responses when uncertain, we reduce error rates, improve decision accuracy, and optimize decision rates. Using the Balance Rigor and Utility (BRU) dataset, developed through expert collaboration, our findings demonstrate that targeted inspection of cognitive biases aligns LLM decisions more closely with human reasoning, enhancing reliability and suggesting strategies for future improvements. This approach offers a novel way to leverage cognitive biases to improve the practical utility of LLMs across various applications.

Large language models (LLMs) are powerful tools for content moderation, but their inference costs and latency make them prohibitive for casual use on large datasets, such as the Google Ads repository. This study proposes a method for scaling up LLM reviews for content moderation in Google Ads. First, we use heuristics to select candidates via filtering and duplicate removal, and create clusters of ads for which we select one representative ad per cluster. We then use LLMs to review only the representative ads. Finally, we propagate the LLM decisions for the representative ads back to their clusters. This method reduces the number of reviews by more than 3 orders of magnitude while achieving a 2x recall compared to a baseline non-LLM model. The success of this approach is a strong function of the representations used in clustering and label propagation; we found that cross-modal similarity representations yield better results than uni-modal representations.