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Dec 9

Toward Socially Aware Vision-Language Models: Evaluating Cultural Competence Through Multimodal Story Generation

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

  • 2 authors
·
Aug 22

Deep Learning for Identifying Iran's Cultural Heritage Buildings in Need of Conservation Using Image Classification and Grad-CAM

The cultural heritage buildings (CHB), which are part of mankind's history and identity, are in constant danger of damage or in extreme situations total destruction. That being said, it's of utmost importance to preserve them by identifying the existent, or presumptive, defects using novel methods so that renovation processes can be done in a timely manner and with higher accuracy. The main goal of this research is to use new deep learning (DL) methods in the process of preserving CHBs (situated in Iran); a goal that has been neglected especially in developing countries such as Iran, as these countries still preserve their CHBs using manual, and even archaic, methods that need direct human supervision. Having proven their effectiveness and performance when it comes to processing images, the convolutional neural networks (CNN) are a staple in computer vision (CV) literacy and this paper is not exempt. When lacking enough CHB images, training a CNN from scratch would be very difficult and prone to overfitting; that's why we opted to use a technique called transfer learning (TL) in which we used pre-trained ResNet, MobileNet, and Inception networks, for classification. Even more, the Grad-CAM was utilized to localize the defects to some extent. The final results were very favorable based on those of similar research. The final proposed model can pave the way for moving from manual to unmanned CHB conservation, hence an increase in accuracy and a decrease in human-induced errors.

  • 2 authors
·
Feb 28, 2023

CaLMQA: Exploring culturally specific long-form question answering across 23 languages

Despite rising global usage of large language models (LLMs), their ability to generate long-form answers to culturally specific questions remains unexplored in many languages. To fill this gap, we perform the first study of textual multilingual long-form QA by creating CaLMQA, a dataset of 51.7K culturally specific questions across 23 different languages. We define culturally specific questions as those that refer to concepts unique to one or a few cultures, or have different answers depending on the cultural or regional context. We obtain these questions by crawling naturally-occurring questions from community web forums in high-resource languages, and by hiring native speakers to write questions in under-resourced, rarely-studied languages such as Fijian and Kirundi. Our data collection methodologies are translation-free, enabling the collection of culturally unique questions like "Kuber iki umwami wa mbere w'uburundi yitwa Ntare?" (Kirundi; English translation: "Why was the first king of Burundi called Ntare (Lion)?"). We evaluate factuality, relevance and surface-level quality of LLM-generated long-form answers, finding that (1) for many languages, even the best models make critical surface-level errors (e.g., answering in the wrong language, repetition), especially for low-resource languages; and (2) answers to culturally specific questions contain more factual errors than answers to culturally agnostic questions -- questions that have consistent meaning and answer across many cultures. We release CaLMQA to facilitate future research in cultural and multilingual long-form QA.

  • 6 authors
·
Jun 25, 2024

Beyond Aesthetics: Cultural Competence in Text-to-Image Models

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

  • 8 authors
·
Jul 9, 2024

Navigating the Cultural Kaleidoscope: A Hitchhiker's Guide to Sensitivity in Large Language Models

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

  • 10 authors
·
Oct 15, 2024

World in a Frame: Understanding Culture Mixing as a New Challenge for Vision-Language Models

In a globalized world, cultural elements from diverse origins frequently appear together within a single visual scene. We refer to these as culture mixing scenarios, yet how Large Vision-Language Models (LVLMs) perceive them remains underexplored. We investigate culture mixing as a critical challenge for LVLMs and examine how current models behave when cultural items from multiple regions appear together. To systematically analyze these behaviors, we construct CultureMix, a food Visual Question Answering (VQA) benchmark with 23k diffusion-generated, human-verified culture mixing images across four subtasks: (1) food-only, (2) food+food, (3) food+background, and (4) food+food+background. Evaluating 10 LVLMs, we find consistent failures to preserve individual cultural identities in mixed settings. Models show strong background reliance, with accuracy dropping 14% when cultural backgrounds are added to food-only baselines, and they produce inconsistent predictions for identical foods across different contexts. To address these limitations, we explore three robustness strategies. We find supervised fine-tuning using a diverse culture mixing dataset substantially improve model consistency and reduce background sensitivity. We call for increased attention to culture mixing scenarios as a critical step toward developing LVLMs capable of operating reliably in culturally diverse real-world environments.

  • 12 authors
·
Nov 27 2

KAHANI: Culturally-Nuanced Visual Storytelling Pipeline for Non-Western Cultures

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

  • 9 authors
·
Oct 25, 2024

BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

  • 22 authors
·
Jun 14, 2024

All Languages Matter: Evaluating LMMs on Culturally Diverse 100 Languages

Existing Large Multimodal Models (LMMs) generally focus on only a few regions and languages. As LMMs continue to improve, it is increasingly important to ensure they understand cultural contexts, respect local sensitivities, and support low-resource languages, all while effectively integrating corresponding visual cues. In pursuit of culturally diverse global multimodal models, our proposed All Languages Matter Benchmark (ALM-bench) represents the largest and most comprehensive effort to date for evaluating LMMs across 100 languages. ALM-bench challenges existing models by testing their ability to understand and reason about culturally diverse images paired with text in various languages, including many low-resource languages traditionally underrepresented in LMM research. The benchmark offers a robust and nuanced evaluation framework featuring various question formats, including true/false, multiple choice, and open-ended questions, which are further divided into short and long-answer categories. ALM-bench design ensures a comprehensive assessment of a model's ability to handle varied levels of difficulty in visual and linguistic reasoning. To capture the rich tapestry of global cultures, ALM-bench carefully curates content from 13 distinct cultural aspects, ranging from traditions and rituals to famous personalities and celebrations. Through this, ALM-bench not only provides a rigorous testing ground for state-of-the-art open and closed-source LMMs but also highlights the importance of cultural and linguistic inclusivity, encouraging the development of models that can serve diverse global populations effectively. Our benchmark is publicly available.

  • 69 authors
·
Nov 25, 2024 2

DIWALI - Diversity and Inclusivity aWare cuLture specific Items for India: Dataset and Assessment of LLMs for Cultural Text Adaptation in Indian Context

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

  • 3 authors
·
Sep 22 2