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Feb 9

On the Proactive Generation of Unsafe Images From Text-To-Image Models Using Benign Prompts

Text-to-image models like Stable Diffusion have had a profound impact on daily life by enabling the generation of photorealistic images from textual prompts, fostering creativity, and enhancing visual experiences across various applications. However, these models also pose risks. Previous studies have successfully demonstrated that manipulated prompts can elicit text-to-image models to generate unsafe images, e.g., hateful meme variants. Yet, these studies only unleash the harmful power of text-to-image models in a passive manner. In this work, we focus on the proactive generation of unsafe images using targeted benign prompts via poisoning attacks. We propose two poisoning attacks: a basic attack and a utility-preserving attack. We qualitatively and quantitatively evaluate the proposed attacks using four representative hateful memes and multiple query prompts. Experimental results indicate that text-to-image models are vulnerable to the basic attack even with five poisoning samples. However, the poisoning effect can inadvertently spread to non-targeted prompts, leading to undesirable side effects. Root cause analysis identifies conceptual similarity as an important contributing factor to the side effects. To address this, we introduce the utility-preserving attack as a viable mitigation strategy to maintain the attack stealthiness, while ensuring decent attack performance. Our findings underscore the potential risks of adopting text-to-image models in real-world scenarios, calling for future research and safety measures in this space.

  • 5 authors
·
Oct 25, 2023

Beautiful Images, Toxic Words: Understanding and Addressing Offensive Text in Generated Images

State-of-the-art Diffusion Models (DMs) produce highly realistic images. While prior work has successfully mitigated Not Safe For Work (NSFW) content in the visual domain, we identify a novel threat: the generation of NSFW text embedded within images. This includes offensive language, such as insults, racial slurs, and sexually explicit terms, posing significant risks to users. We show that all state-of-the-art DMs (e.g., SD3, SDXL, Flux, DeepFloyd IF) are vulnerable to this issue. Through extensive experiments, we demonstrate that existing mitigation techniques, effective for visual content, fail to prevent harmful text generation while substantially degrading benign text generation. As an initial step toward addressing this threat, we introduce a novel fine-tuning strategy that targets only the text-generation layers in DMs. Therefore, we construct a safety fine-tuning dataset by pairing each NSFW prompt with two images: one with the NSFW term, and another where that term is replaced with a carefully crafted benign alternative while leaving the image unchanged otherwise. By training on this dataset, the model learns to avoid generating harmful text while preserving benign content and overall image quality. Finally, to advance research in the area, we release ToxicBench, an open-source benchmark for evaluating NSFW text generation in images. It includes our curated fine-tuning dataset, a set of harmful prompts, new evaluation metrics, and a pipeline that assesses both NSFW-ness and text and image quality. Our benchmark aims to guide future efforts in mitigating NSFW text generation in text-to-image models, thereby contributing to their safe deployment. The benchmark is available online for download.

  • 4 authors
·
Feb 7, 2025

MMPersuade: A Dataset and Evaluation Framework for Multimodal Persuasion

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why they can be influenced by persuasive multimodal inputs. Understanding both their susceptibility to persuasion and the effectiveness of different persuasive strategies is crucial, as overly persuadable models may adopt misleading beliefs, override user preferences, or generate unethical or unsafe outputs when exposed to manipulative messages. We introduce MMPersuade, a unified framework for systematically studying multimodal persuasion dynamics in LVLMs. MMPersuade contributes (i) a comprehensive multimodal dataset that pairs images and videos with established persuasion principles across commercial, subjective and behavioral, and adversarial contexts, and (ii) an evaluation framework that quantifies both persuasion effectiveness and model susceptibility via third-party agreement scoring and self-estimated token probabilities on conversation histories. Our study of six leading LVLMs as persuadees yields three key insights: (i) multimodal inputs substantially increase persuasion effectiveness-and model susceptibility-compared to text alone, especially in misinformation scenarios; (ii) stated prior preferences decrease susceptibility, yet multimodal information maintains its persuasive advantage; and (iii) different strategies vary in effectiveness across contexts, with reciprocity being most potent in commercial and subjective contexts, and credibility and logic prevailing in adversarial contexts. By jointly analyzing persuasion effectiveness and susceptibility, MMPersuade provides a principled foundation for developing models that are robust, preference-consistent, and ethically aligned when engaging with persuasive multimodal content.

Salesforce Salesforce
·
Oct 26, 2025 1

Unsafe Diffusion: On the Generation of Unsafe Images and Hateful Memes From Text-To-Image Models

State-of-the-art Text-to-Image models like Stable Diffusion and DALLEcdot2 are revolutionizing how people generate visual content. At the same time, society has serious concerns about how adversaries can exploit such models to generate unsafe images. In this work, we focus on demystifying the generation of unsafe images and hateful memes from Text-to-Image models. We first construct a typology of unsafe images consisting of five categories (sexually explicit, violent, disturbing, hateful, and political). Then, we assess the proportion of unsafe images generated by four advanced Text-to-Image models using four prompt datasets. We find that these models can generate a substantial percentage of unsafe images; across four models and four prompt datasets, 14.56% of all generated images are unsafe. When comparing the four models, we find different risk levels, with Stable Diffusion being the most prone to generating unsafe content (18.92% of all generated images are unsafe). Given Stable Diffusion's tendency to generate more unsafe content, we evaluate its potential to generate hateful meme variants if exploited by an adversary to attack a specific individual or community. We employ three image editing methods, DreamBooth, Textual Inversion, and SDEdit, which are supported by Stable Diffusion. Our evaluation result shows that 24% of the generated images using DreamBooth are hateful meme variants that present the features of the original hateful meme and the target individual/community; these generated images are comparable to hateful meme variants collected from the real world. Overall, our results demonstrate that the danger of large-scale generation of unsafe images is imminent. We discuss several mitigating measures, such as curating training data, regulating prompts, and implementing safety filters, and encourage better safeguard tools to be developed to prevent unsafe generation.

  • 6 authors
·
May 23, 2023

AdParaphrase: Paraphrase Dataset for Analyzing Linguistic Features toward Generating Attractive Ad Texts

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.

  • 5 authors
·
Feb 7, 2025

Prompting4Debugging: Red-Teaming Text-to-Image Diffusion Models by Finding Problematic Prompts

Text-to-image diffusion models, e.g. Stable Diffusion (SD), lately have shown remarkable ability in high-quality content generation, and become one of the representatives for the recent wave of transformative AI. Nevertheless, such advance comes with an intensifying concern about the misuse of this generative technology, especially for producing copyrighted or NSFW (i.e. not safe for work) images. Although efforts have been made to filter inappropriate images/prompts or remove undesirable concepts/styles via model fine-tuning, the reliability of these safety mechanisms against diversified problematic prompts remains largely unexplored. In this work, we propose Prompting4Debugging (P4D) as a debugging and red-teaming tool that automatically finds problematic prompts for diffusion models to test the reliability of a deployed safety mechanism. We demonstrate the efficacy of our P4D tool in uncovering new vulnerabilities of SD models with safety mechanisms. Particularly, our result shows that around half of prompts in existing safe prompting benchmarks which were originally considered "safe" can actually be manipulated to bypass many deployed safety mechanisms, including concept removal, negative prompt, and safety guidance. Our findings suggest that, without comprehensive testing, the evaluations on limited safe prompting benchmarks can lead to a false sense of safety for text-to-image models.

  • 5 authors
·
Sep 12, 2023

LLM Can be a Dangerous Persuader: Empirical Study of Persuasion Safety in Large Language Models

Recent advancements in Large Language Models (LLMs) have enabled them to approach human-level persuasion capabilities. However, such potential also raises concerns about the safety risks of LLM-driven persuasion, particularly their potential for unethical influence through manipulation, deception, exploitation of vulnerabilities, and many other harmful tactics. In this work, we present a systematic investigation of LLM persuasion safety through two critical aspects: (1) whether LLMs appropriately reject unethical persuasion tasks and avoid unethical strategies during execution, including cases where the initial persuasion goal appears ethically neutral, and (2) how influencing factors like personality traits and external pressures affect their behavior. To this end, we introduce PersuSafety, the first comprehensive framework for the assessment of persuasion safety which consists of three stages, i.e., persuasion scene creation, persuasive conversation simulation, and persuasion safety assessment. PersuSafety covers 6 diverse unethical persuasion topics and 15 common unethical strategies. Through extensive experiments across 8 widely used LLMs, we observe significant safety concerns in most LLMs, including failing to identify harmful persuasion tasks and leveraging various unethical persuasion strategies. Our study calls for more attention to improve safety alignment in progressive and goal-driven conversations such as persuasion.

  • 11 authors
·
Apr 14, 2025 2

Dual Caption Preference Optimization for Diffusion Models

Recent advancements in human preference optimization, originally developed for Large Language Models (LLMs), have shown significant potential in improving text-to-image diffusion models. These methods aim to learn the distribution of preferred samples while distinguishing them from less preferred ones. However, existing preference datasets often exhibit overlap between these distributions, leading to a conflict distribution. Additionally, we identified that input prompts contain irrelevant information for less preferred images, limiting the denoising network's ability to accurately predict noise in preference optimization methods, known as the irrelevant prompt issue. To address these challenges, we propose Dual Caption Preference Optimization (DCPO), a novel approach that utilizes two distinct captions to mitigate irrelevant prompts. To tackle conflict distribution, we introduce the Pick-Double Caption dataset, a modified version of Pick-a-Pic v2 with separate captions for preferred and less preferred images. We further propose three different strategies for generating distinct captions: captioning, perturbation, and hybrid methods. Our experiments show that DCPO significantly improves image quality and relevance to prompts, outperforming Stable Diffusion (SD) 2.1, SFT_Chosen, Diffusion-DPO, and MaPO across multiple metrics, including Pickscore, HPSv2.1, GenEval, CLIPscore, and ImageReward, fine-tuned on SD 2.1 as the backbone.

  • 7 authors
·
Feb 9, 2025 2

Make an Offer They Can't Refuse: Grounding Bayesian Persuasion in Real-World Dialogues without Pre-Commitment

Persuasion, a fundamental social capability for humans, remains a challenge for AI systems such as large language models (LLMs). Current studies often overlook the strategic use of information asymmetry in message design or rely on strong assumptions regarding pre-commitment. In this work, we explore the application of Bayesian Persuasion (BP) in natural language within single-turn dialogue settings, to enhance the strategic persuasion capabilities of LLMs. Our framework incorporates a commitment-communication mechanism, where the persuader explicitly outlines an information schema by narrating their potential types (e.g., honest or dishonest), thereby guiding the persuadee in performing the intended Bayesian belief update. We evaluate two variants of our approach: Semi-Formal-Natural-Language (SFNL) BP and Fully-Natural-Language (FNL) BP, benchmarking them against both naive and strong non-BP (NBP) baselines within a comprehensive evaluation framework. This framework covers a diverse set of persuadees -- including LLM instances with varying prompts and fine-tuning and human participants -- across tasks ranging from specially designed persuasion scenarios to general everyday situations. Experimental results on LLM-based agents reveal three main findings: (1) LLMs guided by BP strategies consistently achieve higher persuasion success rates than NBP baselines; (2) SFNL exhibits greater credibility and logical coherence, while FNL shows stronger emotional resonance and robustness in naturalistic conversations; (3) with supervised fine-tuning, smaller models can attain BP performance comparable to that of larger models.

  • 8 authors
·
Oct 15, 2025

Concept Arithmetics for Circumventing Concept Inhibition in Diffusion Models

Motivated by ethical and legal concerns, the scientific community is actively developing methods to limit the misuse of Text-to-Image diffusion models for reproducing copyrighted, violent, explicit, or personal information in the generated images. Simultaneously, researchers put these newly developed safety measures to the test by assuming the role of an adversary to find vulnerabilities and backdoors in them. We use compositional property of diffusion models, which allows to leverage multiple prompts in a single image generation. This property allows us to combine other concepts, that should not have been affected by the inhibition, to reconstruct the vector, responsible for target concept generation, even though the direct computation of this vector is no longer accessible. We provide theoretical and empirical evidence why the proposed attacks are possible and discuss the implications of these findings for safe model deployment. We argue that it is essential to consider all possible approaches to image generation with diffusion models that can be employed by an adversary. Our work opens up the discussion about the implications of concept arithmetics and compositional inference for safety mechanisms in diffusion models. Content Advisory: This paper contains discussions and model-generated content that may be considered offensive. Reader discretion is advised. Project page: https://cs-people.bu.edu/vpetsiuk/arc

  • 2 authors
·
Apr 21, 2024

On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

  • 4 authors
·
Mar 21, 2024

To Generate or Not? Safety-Driven Unlearned Diffusion Models Are Still Easy To Generate Unsafe Images ... For Now

The recent advances in diffusion models (DMs) have revolutionized the generation of realistic and complex images. However, these models also introduce potential safety hazards, such as producing harmful content and infringing data copyrights. Despite the development of safety-driven unlearning techniques to counteract these challenges, doubts about their efficacy persist. To tackle this issue, we introduce an evaluation framework that leverages adversarial prompts to discern the trustworthiness of these safety-driven DMs after they have undergone the process of unlearning harmful concepts. Specifically, we investigated the adversarial robustness of DMs, assessed by adversarial prompts, when eliminating unwanted concepts, styles, and objects. We develop an effective and efficient adversarial prompt generation approach for DMs, termed UnlearnDiffAtk. This method capitalizes on the intrinsic classification abilities of DMs to simplify the creation of adversarial prompts, thereby eliminating the need for auxiliary classification or diffusion models.Through extensive benchmarking, we evaluate the robustness of five widely-used safety-driven unlearned DMs (i.e., DMs after unlearning undesirable concepts, styles, or objects) across a variety of tasks. Our results demonstrate the effectiveness and efficiency merits of UnlearnDiffAtk over the state-of-the-art adversarial prompt generation method and reveal the lack of robustness of current safety-driven unlearning techniques when applied to DMs. Codes are available at https://github.com/OPTML-Group/Diffusion-MU-Attack. WARNING: This paper contains model outputs that may be offensive in nature.

  • 8 authors
·
Oct 18, 2023

A General Framework for Inference-time Scaling and Steering of Diffusion Models

Diffusion models produce impressive results in modalities ranging from images and video to protein design and text. However, generating samples with user-specified properties remains a challenge. Recent research proposes fine-tuning models to maximize rewards that capture desired properties, but these methods require expensive training and are prone to mode collapse. In this work, we propose Feynman Kac (FK) steering, an inference-time framework for steering diffusion models with reward functions. FK steering works by sampling a system of multiple interacting diffusion processes, called particles, and resampling particles at intermediate steps based on scores computed using functions called potentials. Potentials are defined using rewards for intermediate states and are selected such that a high value indicates that the particle will yield a high-reward sample. We explore various choices of potentials, intermediate rewards, and samplers. We evaluate FK steering on text-to-image and text diffusion models. For steering text-to-image models with a human preference reward, we find that FK steering a 0.8B parameter model outperforms a 2.6B parameter fine-tuned model on prompt fidelity, with faster sampling and no training. For steering text diffusion models with rewards for text quality and specific text attributes, we find that FK steering generates lower perplexity, more linguistically acceptable outputs and enables gradient-free control of attributes like toxicity. Our results demonstrate that inference-time scaling and steering of diffusion models, even with off-the-shelf rewards, can provide significant sample quality gains and controllability benefits. Code is available at https://github.com/zacharyhorvitz/Fk-Diffusion-Steering .

  • 7 authors
·
Jan 12, 2025

Disentangled Structural and Featural Representation for Task-Agnostic Graph Valuation

With the emergence of data marketplaces, the demand for methods to assess the value of data has increased significantly. While numerous techniques have been proposed for this purpose, none have specifically addressed graphs as the main data modality. Graphs are widely used across various fields, ranging from chemical molecules to social networks. In this study, we break down graphs into two main components: structural and featural, and we focus on evaluating data without relying on specific task-related metrics, making it applicable in practical scenarios where validation requirements may be lacking. We introduce a novel framework called blind message passing, which aligns the seller's and buyer's graphs using a shared node permutation based on graph matching. This allows us to utilize the graph Wasserstein distance to quantify the differences in the structural distribution of graph datasets, called the structural disparities. We then consider featural aspects of buyers' and sellers' graphs for data valuation and capture their statistical similarities and differences, referred to as relevance and diversity, respectively. Our approach ensures that buyers and sellers remain unaware of each other's datasets. Our experiments on real datasets demonstrate the effectiveness of our approach in capturing the relevance, diversity, and structural disparities of seller data for buyers, particularly in graph-based data valuation scenarios.

  • 2 authors
·
Aug 22, 2024

TRCE: Towards Reliable Malicious Concept Erasure in Text-to-Image Diffusion Models

Recent advances in text-to-image diffusion models enable photorealistic image generation, but they also risk producing malicious content, such as NSFW images. To mitigate risk, concept erasure methods are studied to facilitate the model to unlearn specific concepts. However, current studies struggle to fully erase malicious concepts implicitly embedded in prompts (e.g., metaphorical expressions or adversarial prompts) while preserving the model's normal generation capability. To address this challenge, our study proposes TRCE, using a two-stage concept erasure strategy to achieve an effective trade-off between reliable erasure and knowledge preservation. Firstly, TRCE starts by erasing the malicious semantics implicitly embedded in textual prompts. By identifying a critical mapping objective(i.e., the [EoT] embedding), we optimize the cross-attention layers to map malicious prompts to contextually similar prompts but with safe concepts. This step prevents the model from being overly influenced by malicious semantics during the denoising process. Following this, considering the deterministic properties of the sampling trajectory of the diffusion model, TRCE further steers the early denoising prediction toward the safe direction and away from the unsafe one through contrastive learning, thus further avoiding the generation of malicious content. Finally, we conduct comprehensive evaluations of TRCE on multiple malicious concept erasure benchmarks, and the results demonstrate its effectiveness in erasing malicious concepts while better preserving the model's original generation ability. The code is available at: http://github.com/ddgoodgood/TRCE. CAUTION: This paper includes model-generated content that may contain offensive material.

  • 6 authors
·
Mar 10, 2025 1

Personalized Preference Fine-tuning of Diffusion Models

RLHF techniques like DPO can significantly improve the generation quality of text-to-image diffusion models. However, these methods optimize for a single reward that aligns model generation with population-level preferences, neglecting the nuances of individual users' beliefs or values. This lack of personalization limits the efficacy of these models. To bridge this gap, we introduce PPD, a multi-reward optimization objective that aligns diffusion models with personalized preferences. With PPD, a diffusion model learns the individual preferences of a population of users in a few-shot way, enabling generalization to unseen users. Specifically, our approach (1) leverages a vision-language model (VLM) to extract personal preference embeddings from a small set of pairwise preference examples, and then (2) incorporates the embeddings into diffusion models through cross attention. Conditioning on user embeddings, the text-to-image models are fine-tuned with the DPO objective, simultaneously optimizing for alignment with the preferences of multiple users. Empirical results demonstrate that our method effectively optimizes for multiple reward functions and can interpolate between them during inference. In real-world user scenarios, with as few as four preference examples from a new user, our approach achieves an average win rate of 76\% over Stable Cascade, generating images that more accurately reflect specific user preferences.

  • 5 authors
·
Jan 11, 2025

Explaining Large Language Models Decisions Using Shapley Values

The emergence of large language models (LLMs) has opened up exciting possibilities for simulating human behavior and cognitive processes, with potential applications in various domains, including marketing research and consumer behavior analysis. However, the validity of utilizing LLMs as stand-ins for human subjects remains uncertain due to glaring divergences that suggest fundamentally different underlying processes at play and the sensitivity of LLM responses to prompt variations. This paper presents a novel approach based on Shapley values from cooperative game theory to interpret LLM behavior and quantify the relative contribution of each prompt component to the model's output. Through two applications - a discrete choice experiment and an investigation of cognitive biases - we demonstrate how the Shapley value method can uncover what we term "token noise" effects, a phenomenon where LLM decisions are disproportionately influenced by tokens providing minimal informative content. This phenomenon raises concerns about the robustness and generalizability of insights obtained from LLMs in the context of human behavior simulation. Our model-agnostic approach extends its utility to proprietary LLMs, providing a valuable tool for practitioners and researchers to strategically optimize prompts and mitigate apparent cognitive biases. Our findings underscore the need for a more nuanced understanding of the factors driving LLM responses before relying on them as substitutes for human subjects in survey settings. We emphasize the importance of researchers reporting results conditioned on specific prompt templates and exercising caution when drawing parallels between human behavior and LLMs.

  • 1 authors
·
Mar 29, 2024

SAFREE: Training-Free and Adaptive Guard for Safe Text-to-Image And Video Generation

Recent advances in diffusion models have significantly enhanced their ability to generate high-quality images and videos, but they have also increased the risk of producing unsafe content. Existing unlearning/editing-based methods for safe generation remove harmful concepts from models but face several challenges: (1) They cannot instantly remove harmful concepts without training. (2) Their safe generation capabilities depend on collected training data. (3) They alter model weights, risking degradation in quality for content unrelated to toxic concepts. To address these, we propose SAFREE, a novel, training-free approach for safe T2I and T2V, that does not alter the model's weights. Specifically, we detect a subspace corresponding to a set of toxic concepts in the text embedding space and steer prompt embeddings away from this subspace, thereby filtering out harmful content while preserving intended semantics. To balance the trade-off between filtering toxicity and preserving safe concepts, SAFREE incorporates a novel self-validating filtering mechanism that dynamically adjusts the denoising steps when applying the filtered embeddings. Additionally, we incorporate adaptive re-attention mechanisms within the diffusion latent space to selectively diminish the influence of features related to toxic concepts at the pixel level. In the end, SAFREE ensures coherent safety checking, preserving the fidelity, quality, and safety of the output. SAFREE achieves SOTA performance in suppressing unsafe content in T2I generation compared to training-free baselines and effectively filters targeted concepts while maintaining high-quality images. It also shows competitive results against training-based methods. We extend SAFREE to various T2I backbones and T2V tasks, showcasing its flexibility and generalization. SAFREE provides a robust and adaptable safeguard for ensuring safe visual generation.

  • 5 authors
·
Oct 16, 2024

Diffusion Model Alignment Using Direct Preference Optimization

Large language models (LLMs) are fine-tuned using human comparison data with Reinforcement Learning from Human Feedback (RLHF) methods to make them better aligned with users' preferences. In contrast to LLMs, human preference learning has not been widely explored in text-to-image diffusion models; the best existing approach is to fine-tune a pretrained model using carefully curated high quality images and captions to improve visual appeal and text alignment. We propose Diffusion-DPO, a method to align diffusion models to human preferences by directly optimizing on human comparison data. Diffusion-DPO is adapted from the recently developed Direct Preference Optimization (DPO), a simpler alternative to RLHF which directly optimizes a policy that best satisfies human preferences under a classification objective. We re-formulate DPO to account for a diffusion model notion of likelihood, utilizing the evidence lower bound to derive a differentiable objective. Using the Pick-a-Pic dataset of 851K crowdsourced pairwise preferences, we fine-tune the base model of the state-of-the-art Stable Diffusion XL (SDXL)-1.0 model with Diffusion-DPO. Our fine-tuned base model significantly outperforms both base SDXL-1.0 and the larger SDXL-1.0 model consisting of an additional refinement model in human evaluation, improving visual appeal and prompt alignment. We also develop a variant that uses AI feedback and has comparable performance to training on human preferences, opening the door for scaling of diffusion model alignment methods.

  • 10 authors
·
Nov 21, 2023 3

UIBDiffusion: Universal Imperceptible Backdoor Attack for Diffusion Models

Recent studies show that diffusion models (DMs) are vulnerable to backdoor attacks. Existing backdoor attacks impose unconcealed triggers (e.g., a gray box and eyeglasses) that contain evident patterns, rendering remarkable attack effects yet easy detection upon human inspection and defensive algorithms. While it is possible to improve stealthiness by reducing the strength of the backdoor, doing so can significantly compromise its generality and effectiveness. In this paper, we propose UIBDiffusion, the universal imperceptible backdoor attack for diffusion models, which allows us to achieve superior attack and generation performance while evading state-of-the-art defenses. We propose a novel trigger generation approach based on universal adversarial perturbations (UAPs) and reveal that such perturbations, which are initially devised for fooling pre-trained discriminative models, can be adapted as potent imperceptible backdoor triggers for DMs. We evaluate UIBDiffusion on multiple types of DMs with different kinds of samplers across various datasets and targets. Experimental results demonstrate that UIBDiffusion brings three advantages: 1) Universality, the imperceptible trigger is universal (i.e., image and model agnostic) where a single trigger is effective to any images and all diffusion models with different samplers; 2) Utility, it achieves comparable generation quality (e.g., FID) and even better attack success rate (i.e., ASR) at low poison rates compared to the prior works; and 3) Undetectability, UIBDiffusion is plausible to human perception and can bypass Elijah and TERD, the SOTA defenses against backdoors for DMs. We will release our backdoor triggers and code.

  • 6 authors
·
Dec 15, 2024

GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

  • 5 authors
·
Jan 2, 2024

Unintentional Unalignment: Likelihood Displacement in Direct Preference Optimization

Direct Preference Optimization (DPO) and its variants are increasingly used for aligning language models with human preferences. Although these methods are designed to teach a model to generate preferred responses more frequently relative to dispreferred responses, prior work has observed that the likelihood of preferred responses often decreases during training. The current work sheds light on the causes and implications of this counter-intuitive phenomenon, which we term likelihood displacement. We demonstrate that likelihood displacement can be catastrophic, shifting probability mass from preferred responses to responses with an opposite meaning. As a simple example, training a model to prefer No over Never can sharply increase the probability of Yes. Moreover, when aligning the model to refuse unsafe prompts, we show that such displacement can unintentionally lead to unalignment, by shifting probability mass from preferred refusal responses to harmful responses (e.g., reducing the refusal rate of Llama-3-8B-Instruct from 74.4% to 33.4%). We theoretically characterize that likelihood displacement is driven by preferences that induce similar embeddings, as measured by a centered hidden embedding similarity (CHES) score. Empirically, the CHES score enables identifying which training samples contribute most to likelihood displacement in a given dataset. Filtering out these samples effectively mitigated unintentional unalignment in our experiments. More broadly, our results highlight the importance of curating data with sufficiently distinct preferences, for which we believe the CHES score may prove valuable.

  • 6 authors
·
Oct 11, 2024

Teaching Models to Balance Resisting and Accepting Persuasion

Large language models (LLMs) are susceptible to persuasion, which can pose risks when models are faced with an adversarial interlocutor. We take a first step towards defending models against persuasion while also arguing that defense against adversarial (i.e. negative) persuasion is only half of the equation: models should also be able to accept beneficial (i.e. positive) persuasion to improve their answers. We show that optimizing models for only one side results in poor performance on the other. In order to balance positive and negative persuasion, we introduce Persuasion-Balanced Training (or PBT), which leverages multi-agent recursive dialogue trees to create data and trains models via preference optimization to accept persuasion when appropriate. PBT consistently improves resistance to misinformation and resilience to being challenged while also resulting in the best overall performance on holistic data containing both positive and negative persuasion. Crucially, we show that PBT models are better teammates in multi-agent debates. We find that without PBT, pairs of stronger and weaker models have unstable performance, with the order in which the models present their answers determining whether the team obtains the stronger or weaker model's performance. PBT leads to better and more stable results and less order dependence, with the stronger model consistently pulling the weaker one up.

  • 3 authors
·
Oct 18, 2024 2

Hate in Plain Sight: On the Risks of Moderating AI-Generated Hateful Illusions

Recent advances in text-to-image diffusion models have enabled the creation of a new form of digital art: optical illusions--visual tricks that create different perceptions of reality. However, adversaries may misuse such techniques to generate hateful illusions, which embed specific hate messages into harmless scenes and disseminate them across web communities. In this work, we take the first step toward investigating the risks of scalable hateful illusion generation and the potential for bypassing current content moderation models. Specifically, we generate 1,860 optical illusions using Stable Diffusion and ControlNet, conditioned on 62 hate messages. Of these, 1,571 are hateful illusions that successfully embed hate messages, either overtly or subtly, forming the Hateful Illusion dataset. Using this dataset, we evaluate the performance of six moderation classifiers and nine vision language models (VLMs) in identifying hateful illusions. Experimental results reveal significant vulnerabilities in existing moderation models: the detection accuracy falls below 0.245 for moderation classifiers and below 0.102 for VLMs. We further identify a critical limitation in their vision encoders, which mainly focus on surface-level image details while overlooking the secondary layer of information, i.e., hidden messages. To address this risk, we explore preliminary mitigation measures and identify the most effective approaches from the perspectives of image transformations and training-level strategies.

  • 6 authors
·
Jul 30, 2025

"Kelly is a Warm Person, Joseph is a Role Model": Gender Biases in LLM-Generated Reference Letters

Large Language Models (LLMs) have recently emerged as an effective tool to assist individuals in writing various types of content, including professional documents such as recommendation letters. Though bringing convenience, this application also introduces unprecedented fairness concerns. Model-generated reference letters might be directly used by users in professional scenarios. If underlying biases exist in these model-constructed letters, using them without scrutinization could lead to direct societal harms, such as sabotaging application success rates for female applicants. In light of this pressing issue, it is imminent and necessary to comprehensively study fairness issues and associated harms in this real-world use case. In this paper, we critically examine gender biases in LLM-generated reference letters. Drawing inspiration from social science findings, we design evaluation methods to manifest biases through 2 dimensions: (1) biases in language style and (2) biases in lexical content. We further investigate the extent of bias propagation by analyzing the hallucination bias of models, a term that we define to be bias exacerbation in model-hallucinated contents. Through benchmarking evaluation on 2 popular LLMs- ChatGPT and Alpaca, we reveal significant gender biases in LLM-generated recommendation letters. Our findings not only warn against using LLMs for this application without scrutinization, but also illuminate the importance of thoroughly studying hidden biases and harms in LLM-generated professional documents.

  • 6 authors
·
Oct 13, 2023

Context Engineering for Trustworthiness: Rescorla Wagner Steering Under Mixed and Inappropriate Contexts

Incorporating external context can significantly enhance the response quality of Large Language Models (LLMs). However, real-world contexts often mix relevant information with disproportionate inappropriate content, posing reliability risks. How do LLMs process and prioritize mixed context? To study this, we introduce the Poisoned Context Testbed, pairing queries with real-world contexts containing relevant and inappropriate content. Inspired by associative learning in animals, we adapt the Rescorla-Wagner (RW) model from neuroscience to quantify how competing contextual signals influence LLM outputs. Our adapted model reveals a consistent behavioral pattern: LLMs exhibit a strong tendency to incorporate information that is less prevalent in the context. This susceptibility is harmful in real-world settings, where small amounts of inappropriate content can substantially degrade response quality. Empirical evaluations on our testbed further confirm this vulnerability. To tackle this, we introduce RW-Steering, a two-stage finetuning-based approach that enables the model to internally identify and ignore inappropriate signals. Unlike prior methods that rely on extensive supervision across diverse context mixtures, RW-Steering generalizes robustly across varying proportions of inappropriate content. Experiments show that our best fine-tuned model improves response quality by 39.8% and reverses the undesirable behavior curve, establishing RW-Steering as a robust, generalizable context engineering solution for improving LLM safety in real-world use.

  • 9 authors
·
Sep 1, 2025 3

Ethical and social risks of harm from Language Models

This paper aims to help structure the risk landscape associated with large-scale Language Models (LMs). In order to foster advances in responsible innovation, an in-depth understanding of the potential risks posed by these models is needed. A wide range of established and anticipated risks are analysed in detail, drawing on multidisciplinary expertise and literature from computer science, linguistics, and social sciences. We outline six specific risk areas: I. Discrimination, Exclusion and Toxicity, II. Information Hazards, III. Misinformation Harms, V. Malicious Uses, V. Human-Computer Interaction Harms, VI. Automation, Access, and Environmental Harms. The first area concerns the perpetuation of stereotypes, unfair discrimination, exclusionary norms, toxic language, and lower performance by social group for LMs. The second focuses on risks from private data leaks or LMs correctly inferring sensitive information. The third addresses risks arising from poor, false or misleading information including in sensitive domains, and knock-on risks such as the erosion of trust in shared information. The fourth considers risks from actors who try to use LMs to cause harm. The fifth focuses on risks specific to LLMs used to underpin conversational agents that interact with human users, including unsafe use, manipulation or deception. The sixth discusses the risk of environmental harm, job automation, and other challenges that may have a disparate effect on different social groups or communities. In total, we review 21 risks in-depth. We discuss the points of origin of different risks and point to potential mitigation approaches. Lastly, we discuss organisational responsibilities in implementing mitigations, and the role of collaboration and participation. We highlight directions for further research, particularly on expanding the toolkit for assessing and evaluating the outlined risks in LMs.

  • 23 authors
·
Dec 8, 2021

Persuasion Should be Double-Blind: A Multi-Domain Dialogue Dataset With Faithfulness Based on Causal Theory of Mind

Persuasive dialogue plays a pivotal role in human communication, influencing various domains. Recent persuasive dialogue datasets often fail to align with real-world interpersonal interactions, leading to unfaithful representations. For instance, unrealistic scenarios may arise, such as when the persuadee explicitly instructs the persuader on which persuasion strategies to employ, with each of the persuadee's questions corresponding to a specific strategy for the persuader to follow. This issue can be attributed to a violation of the "Double Blind" condition, where critical information is fully shared between participants. In actual human interactions, however, key information such as the mental state of the persuadee and the persuasion strategies of the persuader is not directly accessible. The persuader must infer the persuadee's mental state using Theory of Mind capabilities and construct arguments that align with the persuadee's motivations. To address this gap, we introduce ToMMA, a novel multi-agent framework for dialogue generation that is guided by causal Theory of Mind. This framework ensures that information remains undisclosed between agents, preserving "double-blind" conditions, while causal ToM directs the persuader's reasoning, enhancing alignment with human-like persuasion dynamics. Consequently, we present CToMPersu, a multi-domain, multi-turn persuasive dialogue dataset that tackles both double-blind and logical coherence issues, demonstrating superior performance across multiple metrics and achieving better alignment with real human dialogues. Our dataset and prompts are available at https://github.com/DingyiZhang/ToMMA-CToMPersu .

  • 2 authors
·
Feb 28, 2025

Towards Effective MLLM Jailbreaking Through Balanced On-Topicness and OOD-Intensity

Multimodal large language models (MLLMs) are widely used in vision-language reasoning tasks. However, their vulnerability to adversarial prompts remains a serious concern, as safety mechanisms often fail to prevent the generation of harmful outputs. Although recent jailbreak strategies report high success rates, many responses classified as "successful" are actually benign, vague, or unrelated to the intended malicious goal. This mismatch suggests that current evaluation standards may overestimate the effectiveness of such attacks. To address this issue, we introduce a four-axis evaluation framework that considers input on-topicness, input out-of-distribution (OOD) intensity, output harmfulness, and output refusal rate. This framework identifies truly effective jailbreaks. In a substantial empirical study, we reveal a structural trade-off: highly on-topic prompts are frequently blocked by safety filters, whereas those that are too OOD often evade detection but fail to produce harmful content. However, prompts that balance relevance and novelty are more likely to evade filters and trigger dangerous output. Building on this insight, we develop a recursive rewriting strategy called Balanced Structural Decomposition (BSD). The approach restructures malicious prompts into semantically aligned sub-tasks, while introducing subtle OOD signals and visual cues that make the inputs harder to detect. BSD was tested across 13 commercial and open-source MLLMs, where it consistently led to higher attack success rates, more harmful outputs, and fewer refusals. Compared to previous methods, it improves success rates by 67% and harmfulness by 21%, revealing a previously underappreciated weakness in current multimodal safety systems.

  • 7 authors
·
Aug 11, 2025

SHARP: Social Harm Analysis via Risk Profiles for Measuring Inequities in Large Language Models

Large language models (LLMs) are increasingly deployed in high-stakes domains, where rare but severe failures can result in irreversible harm. However, prevailing evaluation benchmarks often reduce complex social risk to mean-centered scalar scores, thereby obscuring distributional structure, cross-dimensional interactions, and worst-case behavior. This paper introduces Social Harm Analysis via Risk Profiles (SHARP), a framework for multidimensional, distribution-aware evaluation of social harm. SHARP models harm as a multivariate random variable and integrates explicit decomposition into bias, fairness, ethics, and epistemic reliability with a union-of-failures aggregation reparameterized as additive cumulative log-risk. The framework further employs risk-sensitive distributional statistics, with Conditional Value at Risk (CVaR95) as a primary metric, to characterize worst-case model behavior. Application of SHARP to eleven frontier LLMs, evaluated on a fixed corpus of n=901 socially sensitive prompts, reveals that models with similar average risk can exhibit more than twofold differences in tail exposure and volatility. Across models, dimension-wise marginal tail behavior varies systematically across harm dimensions, with bias exhibiting the strongest tail severities, epistemic and fairness risks occupying intermediate regimes, and ethical misalignment consistently lower; together, these patterns reveal heterogeneous, model-dependent failure structures that scalar benchmarks conflate. These findings indicate that responsible evaluation and governance of LLMs require moving beyond scalar averages toward multidimensional, tail-sensitive risk profiling.

  • 3 authors
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Jan 28

ToxiGen: A Large-Scale Machine-Generated Dataset for Adversarial and Implicit Hate Speech Detection

Toxic language detection systems often falsely flag text that contains minority group mentions as toxic, as those groups are often the targets of online hate. Such over-reliance on spurious correlations also causes systems to struggle with detecting implicitly toxic language. To help mitigate these issues, we create ToxiGen, a new large-scale and machine-generated dataset of 274k toxic and benign statements about 13 minority groups. We develop a demonstration-based prompting framework and an adversarial classifier-in-the-loop decoding method to generate subtly toxic and benign text with a massive pretrained language model. Controlling machine generation in this way allows ToxiGen to cover implicitly toxic text at a larger scale, and about more demographic groups, than previous resources of human-written text. We conduct a human evaluation on a challenging subset of ToxiGen and find that annotators struggle to distinguish machine-generated text from human-written language. We also find that 94.5% of toxic examples are labeled as hate speech by human annotators. Using three publicly-available datasets, we show that finetuning a toxicity classifier on our data improves its performance on human-written data substantially. We also demonstrate that ToxiGen can be used to fight machine-generated toxicity as finetuning improves the classifier significantly on our evaluation subset. Our code and data can be found at https://github.com/microsoft/ToxiGen.

  • 6 authors
·
Mar 17, 2022

Towards Safer AI Moderation: Evaluating LLM Moderators Through a Unified Benchmark Dataset and Advocating a Human-First Approach

As AI systems become more integrated into daily life, the need for safer and more reliable moderation has never been greater. Large Language Models (LLMs) have demonstrated remarkable capabilities, surpassing earlier models in complexity and performance. Their evaluation across diverse tasks has consistently showcased their potential, enabling the development of adaptive and personalized agents. However, despite these advancements, LLMs remain prone to errors, particularly in areas requiring nuanced moral reasoning. They struggle with detecting implicit hate, offensive language, and gender biases due to the subjective and context-dependent nature of these issues. Moreover, their reliance on training data can inadvertently reinforce societal biases, leading to inconsistencies and ethical concerns in their outputs. To explore the limitations of LLMs in this role, we developed an experimental framework based on state-of-the-art (SOTA) models to assess human emotions and offensive behaviors. The framework introduces a unified benchmark dataset encompassing 49 distinct categories spanning the wide spectrum of human emotions, offensive and hateful text, and gender and racial biases. Furthermore, we introduced SafePhi, a QLoRA fine-tuned version of Phi-4, adapting diverse ethical contexts and outperforming benchmark moderators by achieving a Macro F1 score of 0.89, where OpenAI Moderator and Llama Guard score 0.77 and 0.74, respectively. This research also highlights the critical domains where LLM moderators consistently underperformed, pressing the need to incorporate more heterogeneous and representative data with human-in-the-loop, for better model robustness and explainability.

  • 4 authors
·
Aug 9, 2025

MOSSBench: Is Your Multimodal Language Model Oversensitive to Safe Queries?

Humans are prone to cognitive distortions -- biased thinking patterns that lead to exaggerated responses to specific stimuli, albeit in very different contexts. This paper demonstrates that advanced Multimodal Large Language Models (MLLMs) exhibit similar tendencies. While these models are designed to respond queries under safety mechanism, they sometimes reject harmless queries in the presence of certain visual stimuli, disregarding the benign nature of their contexts. As the initial step in investigating this behavior, we identify three types of stimuli that trigger the oversensitivity of existing MLLMs: Exaggerated Risk, Negated Harm, and Counterintuitive Interpretation. To systematically evaluate MLLMs' oversensitivity to these stimuli, we propose the Multimodal OverSenSitivity Benchmark (MOSSBench). This toolkit consists of 300 manually collected benign multimodal queries, cross-verified by third-party reviewers (AMT). Empirical studies using MOSSBench on 20 MLLMs reveal several insights: (1). Oversensitivity is prevalent among SOTA MLLMs, with refusal rates reaching up to 76% for harmless queries. (2). Safer models are more oversensitive: increasing safety may inadvertently raise caution and conservatism in the model's responses. (3). Different types of stimuli tend to cause errors at specific stages -- perception, intent reasoning, and safety judgement -- in the response process of MLLMs. These findings highlight the need for refined safety mechanisms that balance caution with contextually appropriate responses, improving the reliability of MLLMs in real-world applications. We make our project available at https://turningpoint-ai.github.io/MOSSBench/.

  • 6 authors
·
Jun 22, 2024

Dissecting and Mitigating Diffusion Bias via Mechanistic Interpretability

Diffusion models have demonstrated impressive capabilities in synthesizing diverse content. However, despite their high-quality outputs, these models often perpetuate social biases, including those related to gender and race. These biases can potentially contribute to harmful real-world consequences, reinforcing stereotypes and exacerbating inequalities in various social contexts. While existing research on diffusion bias mitigation has predominantly focused on guiding content generation, it often neglects the intrinsic mechanisms within diffusion models that causally drive biased outputs. In this paper, we investigate the internal processes of diffusion models, identifying specific decision-making mechanisms, termed bias features, embedded within the model architecture. By directly manipulating these features, our method precisely isolates and adjusts the elements responsible for bias generation, permitting granular control over the bias levels in the generated content. Through experiments on both unconditional and conditional diffusion models across various social bias attributes, we demonstrate our method's efficacy in managing generation distribution while preserving image quality. We also dissect the discovered model mechanism, revealing different intrinsic features controlling fine-grained aspects of generation, boosting further research on mechanistic interpretability of diffusion models.

  • 8 authors
·
Mar 26, 2025

Your Absorbing Discrete Diffusion Secretly Models the Conditional Distributions of Clean Data

Discrete diffusion models with absorbing processes have shown promise in language modeling. The key quantities to be estimated are the ratios between the marginal probabilities of two transitive states at all timesteps, called the concrete score. In this paper, we reveal that the concrete score in absorbing diffusion can be expressed as conditional probabilities of clean data, multiplied by a time-dependent scalar in an analytic form. Motivated by this finding, we propose reparameterized absorbing discrete diffusion (RADD), a dedicated diffusion model without time-condition that characterizes the time-independent conditional probabilities. Besides its simplicity, RADD can reduce the number of function evaluations (NFEs) by caching the output of the time-independent network when the noisy sample remains unchanged in a sampling interval. Empirically, RADD is up to 3.5 times faster while achieving similar performance with the strongest baseline. Built upon the new perspective of conditional distributions, we further unify absorbing discrete diffusion and any-order autoregressive models (AO-ARMs), showing that the upper bound on the negative log-likelihood for the diffusion model can be interpreted as an expected negative log-likelihood for AO-ARMs. Further, our RADD models achieve SOTA performance among diffusion models on 5 zero-shot language modeling benchmarks (measured by perplexity) at the GPT-2 scale. Our code is available at https://github.com/ML-GSAI/RADD.

  • 7 authors
·
Jun 6, 2024

LLMs Encode Harmfulness and Refusal Separately

LLMs are trained to refuse harmful instructions, but do they truly understand harmfulness beyond just refusing? Prior work has shown that LLMs' refusal behaviors can be mediated by a one-dimensional subspace, i.e., a refusal direction. In this work, we identify a new dimension to analyze safety mechanisms in LLMs, i.e., harmfulness, which is encoded internally as a separate concept from refusal. There exists a harmfulness direction that is distinct from the refusal direction. As causal evidence, steering along the harmfulness direction can lead LLMs to interpret harmless instructions as harmful, but steering along the refusal direction tends to elicit refusal responses directly without reversing the model's judgment on harmfulness. Furthermore, using our identified harmfulness concept, we find that certain jailbreak methods work by reducing the refusal signals without reversing the model's internal belief of harmfulness. We also find that adversarially finetuning models to accept harmful instructions has minimal impact on the model's internal belief of harmfulness. These insights lead to a practical safety application: The model's latent harmfulness representation can serve as an intrinsic safeguard (Latent Guard) for detecting unsafe inputs and reducing over-refusals that is robust to finetuning attacks. For instance, our Latent Guard achieves performance comparable to or better than Llama Guard 3 8B, a dedicated finetuned safeguard model, across different jailbreak methods. Our findings suggest that LLMs' internal understanding of harmfulness is more robust than their refusal decision to diverse input instructions, offering a new perspective to study AI safety

  • 5 authors
·
Jul 15, 2025

Preference Fine-Tuning of LLMs Should Leverage Suboptimal, On-Policy Data

Learning from preference labels plays a crucial role in fine-tuning large language models. There are several distinct approaches for preference fine-tuning, including supervised learning, on-policy reinforcement learning (RL), and contrastive learning. Different methods come with different implementation tradeoffs and performance differences, and existing empirical findings present different conclusions, for instance, some results show that online RL is quite important to attain good fine-tuning results, while others find (offline) contrastive or even purely supervised methods sufficient. This raises a natural question: what kind of approaches are important for fine-tuning with preference data and why? In this paper, we answer this question by performing a rigorous analysis of a number of fine-tuning techniques on didactic and full-scale LLM problems. Our main finding is that, in general, approaches that use on-policy sampling or attempt to push down the likelihood on certain responses (i.e., employ a "negative gradient") outperform offline and maximum likelihood objectives. We conceptualize our insights and unify methods that use on-policy sampling or negative gradient under a notion of mode-seeking objectives for categorical distributions. Mode-seeking objectives are able to alter probability mass on specific bins of a categorical distribution at a fast rate compared to maximum likelihood, allowing them to relocate masses across bins more effectively. Our analysis prescribes actionable insights for preference fine-tuning of LLMs and informs how data should be collected for maximal improvement.

  • 9 authors
·
Apr 22, 2024

RealToxicityPrompts: Evaluating Neural Toxic Degeneration in Language Models

Pretrained neural language models (LMs) are prone to generating racist, sexist, or otherwise toxic language which hinders their safe deployment. We investigate the extent to which pretrained LMs can be prompted to generate toxic language, and the effectiveness of controllable text generation algorithms at preventing such toxic degeneration. We create and release RealToxicityPrompts, a dataset of 100K naturally occurring, sentence-level prompts derived from a large corpus of English web text, paired with toxicity scores from a widely-used toxicity classifier. Using RealToxicityPrompts, we find that pretrained LMs can degenerate into toxic text even from seemingly innocuous prompts. We empirically assess several controllable generation methods, and find that while data- or compute-intensive methods (e.g., adaptive pretraining on non-toxic data) are more effective at steering away from toxicity than simpler solutions (e.g., banning "bad" words), no current method is failsafe against neural toxic degeneration. To pinpoint the potential cause of such persistent toxic degeneration, we analyze two web text corpora used to pretrain several LMs (including GPT-2; Radford et. al, 2019), and find a significant amount of offensive, factually unreliable, and otherwise toxic content. Our work provides a test bed for evaluating toxic generations by LMs and stresses the need for better data selection processes for pretraining.

  • 5 authors
·
Sep 23, 2020

Discrimination through optimization: How Facebook's ad delivery can lead to skewed outcomes

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

  • 6 authors
·
Apr 3, 2019

Aligning Language Models Using Follow-up Likelihood as Reward Signal

In natural human-to-human conversations, participants often receive feedback signals from one another based on their follow-up reactions. These reactions can include verbal responses, facial expressions, changes in emotional state, and other non-verbal cues. Similarly, in human-machine interactions, the machine can leverage the user's follow-up utterances as feedback signals to assess whether it has appropriately addressed the user's request. Therefore, we propose using the likelihood of follow-up utterances as rewards to differentiate preferred responses from less favored ones, without relying on human or commercial LLM-based preference annotations. Our proposed reward mechanism, ``Follow-up Likelihood as Reward" (FLR), matches the performance of strong reward models trained on large-scale human or GPT-4 annotated data on 8 pairwise-preference and 4 rating-based benchmarks. Building upon the FLR mechanism, we propose to automatically mine preference data from the online generations of a base policy model. The preference data are subsequently used to boost the helpfulness of the base model through direct alignment from preference (DAP) methods, such as direct preference optimization (DPO). Lastly, we demonstrate that fine-tuning the language model that provides follow-up likelihood with natural language feedback significantly enhances FLR's performance on reward modeling benchmarks and effectiveness in aligning the base policy model's helpfulness.

  • 7 authors
·
Sep 20, 2024

From Trojan Horses to Castle Walls: Unveiling Bilateral Data Poisoning Effects in Diffusion Models

While state-of-the-art diffusion models (DMs) excel in image generation, concerns regarding their security persist. Earlier research highlighted DMs' vulnerability to data poisoning attacks, but these studies placed stricter requirements than conventional methods like `BadNets' in image classification. This is because the art necessitates modifications to the diffusion training and sampling procedures. Unlike the prior work, we investigate whether BadNets-like data poisoning methods can directly degrade the generation by DMs. In other words, if only the training dataset is contaminated (without manipulating the diffusion process), how will this affect the performance of learned DMs? In this setting, we uncover bilateral data poisoning effects that not only serve an adversarial purpose (compromising the functionality of DMs) but also offer a defensive advantage (which can be leveraged for defense in classification tasks against poisoning attacks). We show that a BadNets-like data poisoning attack remains effective in DMs for producing incorrect images (misaligned with the intended text conditions). Meanwhile, poisoned DMs exhibit an increased ratio of triggers, a phenomenon we refer to as `trigger amplification', among the generated images. This insight can be then used to enhance the detection of poisoned training data. In addition, even under a low poisoning ratio, studying the poisoning effects of DMs is also valuable for designing robust image classifiers against such attacks. Last but not least, we establish a meaningful linkage between data poisoning and the phenomenon of data replications by exploring DMs' inherent data memorization tendencies.

  • 7 authors
·
Nov 4, 2023

Reinforcement Learning from User Feedback

As large language models (LLMs) are increasingly deployed in diverse user facing applications, aligning them with real user preferences becomes essential. Existing methods like Reinforcement Learning from Human Feedback (RLHF) rely on expert annotators trained on manually defined guidelines, whose judgments may not reflect the priorities of everyday users. We introduce Reinforcement Learning from User Feedback (RLUF), a framework for aligning LLMs directly to implicit signals from users in production. RLUF addresses key challenges of user feedback: user feedback is often binary (e.g., emoji reactions), sparse, and occasionally adversarial. We train a reward model, P[Love], to predict the likelihood that an LLM response will receive a Love Reaction, a lightweight form of positive user feedback, and integrate P[Love] into a multi-objective policy optimization framework alongside helpfulness and safety objectives. In large-scale experiments, we show that P[Love] is predictive of increased positive feedback and serves as a reliable offline evaluator of future user behavior. Policy optimization using P[Love] significantly raises observed positive-feedback rates, including a 28% increase in Love Reactions during live A/B tests. However, optimizing for positive reactions introduces reward hacking challenges, requiring careful balancing of objectives. By directly leveraging implicit signals from users, RLUF offers a path to aligning LLMs with real-world user preferences at scale.

  • 11 authors
·
May 20, 2025

Are LLMs Vulnerable to Preference-Undermining Attacks (PUA)? A Factorial Analysis Methodology for Diagnosing the Trade-off between Preference Alignment and Real-World Validity

Large Language Model (LLM) training often optimizes for preference alignment, rewarding outputs that are perceived as helpful and interaction-friendly. However, this preference-oriented objective can be exploited: manipulative prompts can steer responses toward user-appeasing agreement and away from truth-oriented correction. In this work, we investigate whether aligned models are vulnerable to Preference-Undermining Attacks (PUA), a class of manipulative prompting strategies designed to exploit the model's desire to please user preferences at the expense of truthfulness. We propose a diagnostic methodology that provides a finer-grained and more directive analysis than aggregate benchmark scores, using a factorial evaluation framework to decompose prompt-induced shifts into interpretable effects of system objectives (truth- vs. preference-oriented) and PUA-style dialogue factors (directive control, personal derogation, conditional approval, reality denial) within a controlled 2 times 2^4 design. Surprisingly, more advanced models are sometimes more susceptible to manipulative prompts. Beyond the dominant reality-denial factor, we observe model-specific sign reversals and interactions with PUA-style factors, suggesting tailored defenses rather than uniform robustness. These findings offer a novel, reproducible factorial evaluation methodology that provides finer-grained diagnostics for post-training processes like RLHF, enabling better trade-offs in the product iteration of LLMs by offering a more nuanced understanding of preference alignment risks and the impact of manipulative prompts.

  • 6 authors
·
Jan 10 4

Zero-shot Persuasive Chatbots with LLM-Generated Strategies and Information Retrieval

Persuasion plays a pivotal role in a wide range of applications from health intervention to the promotion of social good. Persuasive chatbots can accelerate the positive effects of persuasion in such applications. Existing methods rely on fine-tuning persuasive chatbots with task-specific training data which is costly, if not infeasible, to collect. To address this issue, we propose a method to leverage the generalizability and inherent persuasive abilities of large language models (LLMs) in creating effective and truthful persuasive chatbot for any given domain in a zero-shot manner. Unlike previous studies which used pre-defined persuasion strategies, our method first uses an LLM to generate responses, then extracts the strategies used on the fly, and replaces any unsubstantiated claims in the response with retrieved facts supporting the strategies. We applied our chatbot, PersuaBot, to three significantly different domains needing persuasion skills: donation solicitation, recommendations, and health intervention. Our experiments on simulated and human conversations show that our zero-shot approach is more persuasive than prior work, while achieving factual accuracy surpassing state-of-the-art knowledge-oriented chatbots. Our study demonstrated that when persuasive chatbots are employed responsibly for social good, it is an enabler of positive individual and social change.

  • 9 authors
·
Jul 3, 2024

Demographic Probing of Large Language Models Lacks Construct Validity

Demographic probing is widely used to study how large language models (LLMs) adapt their behavior to signaled demographic attributes. This approach typically uses a single demographic cue in isolation (e.g., a name or dialect) as a signal for group membership, implicitly assuming strong construct validity: that such cues are interchangeable operationalizations of the same underlying, demographically conditioned behavior. We test this assumption in realistic advice-seeking interactions, focusing on race and gender in a U.S. context. We find that cues intended to represent the same demographic group induce only partially overlapping changes in model behavior, while differentiation between groups within a given cue is weak and uneven. Consequently, estimated disparities are unstable, with both magnitude and direction varying across cues. We further show that these inconsistencies partly arise from variation in how strongly cues encode demographic attributes and from linguistic confounders that independently shape model behavior. Together, our findings suggest that demographic probing lacks construct validity: it does not yield a single, stable characterization of how LLMs condition on demographic information, which may reflect a misspecified or fragmented construct. We conclude by recommending the use of multiple, ecologically valid cues and explicit control of confounders to support more defensible claims about demographic effects in LLMs.

  • 8 authors
·
Jan 26

SafeGen: Mitigating Unsafe Content Generation in Text-to-Image Models

Text-to-image (T2I) models, such as Stable Diffusion, have exhibited remarkable performance in generating high-quality images from text descriptions in recent years. However, text-to-image models may be tricked into generating not-safe-for-work (NSFW) content, particularly in sexual scenarios. Existing countermeasures mostly focus on filtering inappropriate inputs and outputs, or suppressing improper text embeddings, which can block explicit NSFW-related content (e.g., naked or sexy) but may still be vulnerable to adversarial prompts inputs that appear innocent but are ill-intended. In this paper, we present SafeGen, a framework to mitigate unsafe content generation by text-to-image models in a text-agnostic manner. The key idea is to eliminate unsafe visual representations from the model regardless of the text input. In this way, the text-to-image model is resistant to adversarial prompts since unsafe visual representations are obstructed from within. Extensive experiments conducted on four datasets demonstrate SafeGen's effectiveness in mitigating unsafe content generation while preserving the high-fidelity of benign images. SafeGen outperforms eight state-of-the-art baseline methods and achieves 99.1% sexual content removal performance. Furthermore, our constructed benchmark of adversarial prompts provides a basis for future development and evaluation of anti-NSFW-generation methods.

  • 7 authors
·
Apr 9, 2024

Toxicity in ChatGPT: Analyzing Persona-assigned Language Models

Large language models (LLMs) have shown incredible capabilities and transcended the natural language processing (NLP) community, with adoption throughout many services like healthcare, therapy, education, and customer service. Since users include people with critical information needs like students or patients engaging with chatbots, the safety of these systems is of prime importance. Therefore, a clear understanding of the capabilities and limitations of LLMs is necessary. To this end, we systematically evaluate toxicity in over half a million generations of ChatGPT, a popular dialogue-based LLM. We find that setting the system parameter of ChatGPT by assigning it a persona, say that of the boxer Muhammad Ali, significantly increases the toxicity of generations. Depending on the persona assigned to ChatGPT, its toxicity can increase up to 6x, with outputs engaging in incorrect stereotypes, harmful dialogue, and hurtful opinions. This may be potentially defamatory to the persona and harmful to an unsuspecting user. Furthermore, we find concerning patterns where specific entities (e.g., certain races) are targeted more than others (3x more) irrespective of the assigned persona, that reflect inherent discriminatory biases in the model. We hope that our findings inspire the broader AI community to rethink the efficacy of current safety guardrails and develop better techniques that lead to robust, safe, and trustworthy AI systems.

  • 5 authors
·
Apr 11, 2023