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Feb 24

The Media Bias Taxonomy: A Systematic Literature Review on the Forms and Automated Detection of Media Bias

The way the media presents events can significantly affect public perception, which in turn can alter people's beliefs and views. Media bias describes a one-sided or polarizing perspective on a topic. This article summarizes the research on computational methods to detect media bias by systematically reviewing 3140 research papers published between 2019 and 2022. To structure our review and support a mutual understanding of bias across research domains, we introduce the Media Bias Taxonomy, which provides a coherent overview of the current state of research on media bias from different perspectives. We show that media bias detection is a highly active research field, in which transformer-based classification approaches have led to significant improvements in recent years. These improvements include higher classification accuracy and the ability to detect more fine-granular types of bias. However, we have identified a lack of interdisciplinarity in existing projects, and a need for more awareness of the various types of media bias to support methodologically thorough performance evaluations of media bias detection systems. Concluding from our analysis, we see the integration of recent machine learning advancements with reliable and diverse bias assessment strategies from other research areas as the most promising area for future research contributions in the field.

  • 7 authors
·
Dec 26, 2023

Unveiling the Hidden Agenda: Biases in News Reporting and Consumption

One of the most pressing challenges in the digital media landscape is understanding the impact of biases on the news sources that people rely on for information. Biased news can have significant and far-reaching consequences, influencing our perspectives and shaping the decisions we make, potentially endangering the public and individual well-being. With the advent of the Internet and social media, discussions have moved online, making it easier to disseminate both accurate and inaccurate information. To combat mis- and dis-information, many have begun to evaluate the reliability of news sources, but these assessments often only examine the validity of the news (narrative bias) and neglect other types of biases, such as the deliberate selection of events to favor certain perspectives (selection bias). This paper aims to investigate these biases in various news sources and their correlation with third-party evaluations of reliability, engagement, and online audiences. Using machine learning to classify content, we build a six-year dataset on the Italian vaccine debate and adopt a Bayesian latent space model to identify narrative and selection biases. Our results show that the source classification provided by third-party organizations closely follows the narrative bias dimension, while it is much less accurate in identifying the selection bias. Moreover, we found a nonlinear relationship between biases and engagement, with higher engagement for extreme positions. Lastly, analysis of news consumption on Twitter reveals common audiences among news outlets with similar ideological positions.

  • 5 authors
·
Jan 14, 2023

Bias and Fairness in Large Language Models: A Survey

Rapid advancements of large language models (LLMs) have enabled the processing, understanding, and generation of human-like text, with increasing integration into systems that touch our social sphere. Despite this success, these models can learn, perpetuate, and amplify harmful social biases. In this paper, we present a comprehensive survey of bias evaluation and mitigation techniques for LLMs. We first consolidate, formalize, and expand notions of social bias and fairness in natural language processing, defining distinct facets of harm and introducing several desiderata to operationalize fairness for LLMs. We then unify the literature by proposing three intuitive taxonomies, two for bias evaluation, namely metrics and datasets, and one for mitigation. Our first taxonomy of metrics for bias evaluation disambiguates the relationship between metrics and evaluation datasets, and organizes metrics by the different levels at which they operate in a model: embeddings, probabilities, and generated text. Our second taxonomy of datasets for bias evaluation categorizes datasets by their structure as counterfactual inputs or prompts, and identifies the targeted harms and social groups; we also release a consolidation of publicly-available datasets for improved access. Our third taxonomy of techniques for bias mitigation classifies methods by their intervention during pre-processing, in-training, intra-processing, and post-processing, with granular subcategories that elucidate research trends. Finally, we identify open problems and challenges for future work. Synthesizing a wide range of recent research, we aim to provide a clear guide of the existing literature that empowers researchers and practitioners to better understand and prevent the propagation of bias in LLMs.

  • 9 authors
·
Sep 1, 2023

ViLBias: A Framework for Bias Detection using Linguistic and Visual Cues

The integration of Large Language Models (LLMs) and Vision-Language Models (VLMs) opens new avenues for addressing complex challenges in multimodal content analysis, particularly in biased news detection. This study introduces ViLBias, a framework that leverages state of the art LLMs and VLMs to detect linguistic and visual biases in news content, addressing the limitations of traditional text-only approaches. Our contributions include a novel dataset pairing textual content with accompanying visuals from diverse news sources and a hybrid annotation framework, combining LLM-based annotations with human review to enhance quality while reducing costs and improving scalability. We evaluate the efficacy of LLMs and VLMs in identifying biases, revealing their strengths in detecting subtle framing and text-visual inconsistencies. Empirical analysis demonstrates that incorporating visual cues alongside text enhances bias detection accuracy by 3 to 5 %, showcasing the complementary strengths of LLMs in generative reasoning and Small Language Models (SLMs) in classification. This study offers a comprehensive exploration of LLMs and VLMs as tools for detecting multimodal biases in news content, highlighting both their potential and limitations. Our research paves the way for more robust, scalable, and nuanced approaches to media bias detection, contributing to the broader field of natural language processing and multimodal analysis. (The data and code will be made available for research purposes).

  • 10 authors
·
Dec 22, 2024

FairRec: Fairness-aware News Recommendation with Decomposed Adversarial Learning

News recommendation is important for online news services. Existing news recommendation models are usually learned from users' news click behaviors. Usually the behaviors of users with the same sensitive attributes (e.g., genders) have similar patterns and news recommendation models can easily capture these patterns. It may lead to some biases related to sensitive user attributes in the recommendation results, e.g., always recommending sports news to male users, which is unfair since users may not receive diverse news information. In this paper, we propose a fairness-aware news recommendation approach with decomposed adversarial learning and orthogonality regularization, which can alleviate unfairness in news recommendation brought by the biases of sensitive user attributes. In our approach, we propose to decompose the user interest model into two components. One component aims to learn a bias-aware user embedding that captures the bias information on sensitive user attributes, and the other aims to learn a bias-free user embedding that only encodes attribute-independent user interest information for fairness-aware news recommendation. In addition, we propose to apply an attribute prediction task to the bias-aware user embedding to enhance its ability on bias modeling, and we apply adversarial learning to the bias-free user embedding to remove the bias information from it. Moreover, we propose an orthogonality regularization method to encourage the bias-free user embeddings to be orthogonal to the bias-aware one to better distinguish the bias-free user embedding from the bias-aware one. For fairness-aware news ranking, we only use the bias-free user embedding. Extensive experiments on benchmark dataset show that our approach can effectively improve fairness in news recommendation with minor performance loss.

  • 5 authors
·
Jun 30, 2020

A Survey on the Role of Crowds in Combating Online Misinformation: Annotators, Evaluators, and Creators

Online misinformation poses a global risk with significant real-world consequences. To combat misinformation, current research relies on professionals like journalists and fact-checkers for annotating and debunking misinformation, and develops automated machine learning methods for detecting misinformation. Complementary to these approaches, recent research has increasingly concentrated on utilizing the power of ordinary social media users, a.k.a. "crowd", who act as eyes-on-the-ground proactively questioning and countering misinformation. Notably, recent studies show that 96% of counter-misinformation responses originate from them. Acknowledging their prominent role, we present the first systematic and comprehensive survey of research papers that actively leverage the crowds to combat misinformation. We first identify 88 papers related to crowd-based efforts, following a meticulous annotation process adhering to the PRISMA framework. We then present key statistics related to misinformation, counter-misinformation, and crowd input in different formats and topics. Upon holistic analysis of the papers, we introduce a novel taxonomy of the roles played by the crowds: (i)annotators who actively identify misinformation; (ii)evaluators who assess counter-misinformation effectiveness; (iii)creators who create counter-misinformation. This taxonomy explores the crowd's capabilities in misinformation detection, identifies prerequisites for effective counter-misinformation, and analyzes crowd-generated counter-misinformation. Then, we delve into (i)distinguishing individual, collaborative, and machine-assisted labeling for annotators; (ii)analyzing the effectiveness of counter-misinformation through surveys, interviews, and in-lab experiments for evaluators; and (iii)characterizing creation patterns and creator profiles for creators. Finally, we outline potential future research in this field.

  • 6 authors
·
Oct 3, 2023

Quantifying Bias in Text-to-Image Generative Models

Bias in text-to-image (T2I) models can propagate unfair social representations and may be used to aggressively market ideas or push controversial agendas. Existing T2I model bias evaluation methods only focus on social biases. We look beyond that and instead propose an evaluation methodology to quantify general biases in T2I generative models, without any preconceived notions. We assess four state-of-the-art T2I models and compare their baseline bias characteristics to their respective variants (two for each), where certain biases have been intentionally induced. We propose three evaluation metrics to assess model biases including: (i) Distribution bias, (ii) Jaccard hallucination and (iii) Generative miss-rate. We conduct two evaluation studies, modelling biases under general, and task-oriented conditions, using a marketing scenario as the domain for the latter. We also quantify social biases to compare our findings to related works. Finally, our methodology is transferred to evaluate captioned-image datasets and measure their bias. Our approach is objective, domain-agnostic and consistently measures different forms of T2I model biases. We have developed a web application and practical implementation of what has been proposed in this work, which is at https://huggingface.co/spaces/JVice/try-before-you-bias. A video series with demonstrations is available at https://www.youtube.com/channel/UCk-0xyUyT0MSd_hkp4jQt1Q

  • 4 authors
·
Dec 20, 2023

"Kelly is a Warm Person, Joseph is a Role Model": Gender Biases in LLM-Generated Reference Letters

Large Language Models (LLMs) have recently emerged as an effective tool to assist individuals in writing various types of content, including professional documents such as recommendation letters. Though bringing convenience, this application also introduces unprecedented fairness concerns. Model-generated reference letters might be directly used by users in professional scenarios. If underlying biases exist in these model-constructed letters, using them without scrutinization could lead to direct societal harms, such as sabotaging application success rates for female applicants. In light of this pressing issue, it is imminent and necessary to comprehensively study fairness issues and associated harms in this real-world use case. In this paper, we critically examine gender biases in LLM-generated reference letters. Drawing inspiration from social science findings, we design evaluation methods to manifest biases through 2 dimensions: (1) biases in language style and (2) biases in lexical content. We further investigate the extent of bias propagation by analyzing the hallucination bias of models, a term that we define to be bias exacerbation in model-hallucinated contents. Through benchmarking evaluation on 2 popular LLMs- ChatGPT and Alpaca, we reveal significant gender biases in LLM-generated recommendation letters. Our findings not only warn against using LLMs for this application without scrutinization, but also illuminate the importance of thoroughly studying hidden biases and harms in LLM-generated professional documents.

  • 6 authors
·
Oct 13, 2023

Computational Assessment of Hyperpartisanship in News Titles

We first adopt a human-guided machine learning framework to develop a new dataset for hyperpartisan news title detection with 2,200 manually labeled and 1.8 million machine-labeled titles that were posted from 2014 to the present by nine representative media organizations across three media bias groups - Left, Central, and Right in an active learning manner. The fine-tuned transformer-based language model achieves an overall accuracy of 0.84 and an F1 score of 0.78 on an external validation set. Next, we conduct a computational analysis to quantify the extent and dynamics of partisanship in news titles. While some aspects are as expected, our study reveals new or nuanced differences between the three media groups. We find that overall the Right media tends to use proportionally more hyperpartisan titles. Roughly around the 2016 Presidential Election, the proportions of hyperpartisan titles increased in all media bias groups where the relative increase in the proportion of hyperpartisan titles of the Left media was the most. We identify three major topics including foreign issues, political systems, and societal issues that are suggestive of hyperpartisanship in news titles using logistic regression models and the Shapley values. Through an analysis of the topic distribution, we find that societal issues gradually receive more attention from all media groups. We further apply a lexicon-based language analysis tool to the titles of each topic and quantify the linguistic distance between any pairs of the three media groups. Three distinct patterns are discovered. The Left media is linguistically more different from Central and Right in terms of foreign issues. The linguistic distance between the three media groups becomes smaller over recent years. In addition, a seasonal pattern where linguistic difference is associated with elections is observed for societal issues.

  • 4 authors
·
Jan 16, 2023

Profiling News Media for Factuality and Bias Using LLMs and the Fact-Checking Methodology of Human Experts

In an age characterized by the proliferation of mis- and disinformation online, it is critical to empower readers to understand the content they are reading. Important efforts in this direction rely on manual or automatic fact-checking, which can be challenging for emerging claims with limited information. Such scenarios can be handled by assessing the reliability and the political bias of the source of the claim, i.e., characterizing entire news outlets rather than individual claims or articles. This is an important but understudied research direction. While prior work has looked into linguistic and social contexts, we do not analyze individual articles or information in social media. Instead, we propose a novel methodology that emulates the criteria that professional fact-checkers use to assess the factuality and political bias of an entire outlet. Specifically, we design a variety of prompts based on these criteria and elicit responses from large language models (LLMs), which we aggregate to make predictions. In addition to demonstrating sizable improvements over strong baselines via extensive experiments with multiple LLMs, we provide an in-depth error analysis of the effect of media popularity and region on model performance. Further, we conduct an ablation study to highlight the key components of our dataset that contribute to these improvements. To facilitate future research, we released our dataset and code at https://github.com/mbzuai-nlp/llm-media-profiling.

  • 4 authors
·
Jun 14, 2025 3

Fine-Tuned LLMs are "Time Capsules" for Tracking Societal Bias Through Books

Books, while often rich in cultural insights, can also mirror societal biases of their eras - biases that Large Language Models (LLMs) may learn and perpetuate during training. We introduce a novel method to trace and quantify these biases using fine-tuned LLMs. We develop BookPAGE, a corpus comprising 593 fictional books across seven decades (1950-2019), to track bias evolution. By fine-tuning LLMs on books from each decade and using targeted prompts, we examine shifts in biases related to gender, sexual orientation, race, and religion. Our findings indicate that LLMs trained on decade-specific books manifest biases reflective of their times, with both gradual trends and notable shifts. For example, model responses showed a progressive increase in the portrayal of women in leadership roles (from 8% to 22%) from the 1950s to 2010s, with a significant uptick in the 1990s (from 4% to 12%), possibly aligning with third-wave feminism. Same-sex relationship references increased markedly from the 1980s to 2000s (from 0% to 10%), mirroring growing LGBTQ+ visibility. Concerningly, negative portrayals of Islam rose sharply in the 2000s (26% to 38%), likely reflecting post-9/11 sentiments. Importantly, we demonstrate that these biases stem mainly from the books' content and not the models' architecture or initial training. Our study offers a new perspective on societal bias trends by bridging AI, literary studies, and social science research.

  • 5 authors
·
Feb 7, 2025

SB-Bench: Stereotype Bias Benchmark for Large Multimodal Models

Stereotype biases in Large Multimodal Models (LMMs) perpetuate harmful societal prejudices, undermining the fairness and equity of AI applications. As LMMs grow increasingly influential, addressing and mitigating inherent biases related to stereotypes, harmful generations, and ambiguous assumptions in real-world scenarios has become essential. However, existing datasets evaluating stereotype biases in LMMs often lack diversity and rely on synthetic images, leaving a gap in bias evaluation for real-world visual contexts. To address this, we introduce the Stereotype Bias Benchmark (SB-bench), the most comprehensive framework to date for assessing stereotype biases across nine diverse categories with non-synthetic images. SB-bench rigorously evaluates LMMs through carefully curated, visually grounded scenarios, challenging them to reason accurately about visual stereotypes. It offers a robust evaluation framework featuring real-world visual samples, image variations, and multiple-choice question formats. By introducing visually grounded queries that isolate visual biases from textual ones, SB-bench enables a precise and nuanced assessment of a model's reasoning capabilities across varying levels of difficulty. Through rigorous testing of state-of-the-art open-source and closed-source LMMs, SB-bench provides a systematic approach to assessing stereotype biases in LMMs across key social dimensions. This benchmark represents a significant step toward fostering fairness in AI systems and reducing harmful biases, laying the groundwork for more equitable and socially responsible LMMs. Our code and dataset are publicly available.

  • 5 authors
·
Feb 12, 2025

Dissecting and Mitigating Diffusion Bias via Mechanistic Interpretability

Diffusion models have demonstrated impressive capabilities in synthesizing diverse content. However, despite their high-quality outputs, these models often perpetuate social biases, including those related to gender and race. These biases can potentially contribute to harmful real-world consequences, reinforcing stereotypes and exacerbating inequalities in various social contexts. While existing research on diffusion bias mitigation has predominantly focused on guiding content generation, it often neglects the intrinsic mechanisms within diffusion models that causally drive biased outputs. In this paper, we investigate the internal processes of diffusion models, identifying specific decision-making mechanisms, termed bias features, embedded within the model architecture. By directly manipulating these features, our method precisely isolates and adjusts the elements responsible for bias generation, permitting granular control over the bias levels in the generated content. Through experiments on both unconditional and conditional diffusion models across various social bias attributes, we demonstrate our method's efficacy in managing generation distribution while preserving image quality. We also dissect the discovered model mechanism, revealing different intrinsic features controlling fine-grained aspects of generation, boosting further research on mechanistic interpretability of diffusion models.

  • 8 authors
·
Mar 26, 2025

Unboxing Occupational Bias: Grounded Debiasing LLMs with U.S. Labor Data

Large Language Models (LLMs) are prone to inheriting and amplifying societal biases embedded within their training data, potentially reinforcing harmful stereotypes related to gender, occupation, and other sensitive categories. This issue becomes particularly problematic as biased LLMs can have far-reaching consequences, leading to unfair practices and exacerbating social inequalities across various domains, such as recruitment, online content moderation, or even the criminal justice system. Although prior research has focused on detecting bias in LLMs using specialized datasets designed to highlight intrinsic biases, there has been a notable lack of investigation into how these findings correlate with authoritative datasets, such as those from the U.S. National Bureau of Labor Statistics (NBLS). To address this gap, we conduct empirical research that evaluates LLMs in a ``bias-out-of-the-box" setting, analyzing how the generated outputs compare with the distributions found in NBLS data. Furthermore, we propose a straightforward yet effective debiasing mechanism that directly incorporates NBLS instances to mitigate bias within LLMs. Our study spans seven different LLMs, including instructable, base, and mixture-of-expert models, and reveals significant levels of bias that are often overlooked by existing bias detection techniques. Importantly, our debiasing method, which does not rely on external datasets, demonstrates a substantial reduction in bias scores, highlighting the efficacy of our approach in creating fairer and more reliable LLMs.

  • 3 authors
·
Aug 20, 2024 4

AMMeBa: A Large-Scale Survey and Dataset of Media-Based Misinformation In-The-Wild

The prevalence and harms of online misinformation is a perennial concern for internet platforms, institutions and society at large. Over time, information shared online has become more media-heavy and misinformation has readily adapted to these new modalities. The rise of generative AI-based tools, which provide widely-accessible methods for synthesizing realistic audio, images, video and human-like text, have amplified these concerns. Despite intense interest on the part of the public and significant press coverage, quantitative information on the prevalence and modality of media-based misinformation remains scarce. Here, we present the results of a two-year study using human raters to annotate online media-based misinformation, mostly focusing on images, based on claims assessed in a large sample of publicly-accessible fact checks with the ClaimReview markup. We present an image typology, designed to capture aspects of the image and manipulation relevant to the image's role in the misinformation claim. We visualize the distribution of these types over time. We show the the rise of generative AI-based content in misinformation claims, and that it's commonality is a relatively recent phenomenon, occurring significantly after heavy press coverage. We also show "simple" methods dominated historically, particularly context manipulations, and continued to hold a majority as of the end of data collection in November 2023. The dataset, Annotated Misinformation, Media-Based (AMMeBa), is publicly-available, and we hope that these data will serve as both a means of evaluating mitigation methods in a realistic setting and as a first-of-its-kind census of the types and modalities of online misinformation.

  • 11 authors
·
May 19, 2024

Source Echo Chamber: Exploring the Escalation of Source Bias in User, Data, and Recommender System Feedback Loop

Recently, researchers have uncovered that neural retrieval models prefer AI-generated content (AIGC), called source bias. Compared to active search behavior, recommendation represents another important means of information acquisition, where users are more prone to source bias. Furthermore, delving into the recommendation scenario, as AIGC becomes integrated within the feedback loop involving users, data, and the recommender system, it progressively contaminates the candidate items, the user interaction history, and ultimately, the data used to train the recommendation models. How and to what extent the source bias affects the neural recommendation models within feedback loop remains unknown. In this study, we extend the investigation of source bias into the realm of recommender systems, specifically examining its impact across different phases of the feedback loop. We conceptualize the progression of AIGC integration into the recommendation content ecosystem in three distinct phases-HGC dominate, HGC-AIGC coexist, and AIGC dominance-each representing past, present, and future states, respectively. Through extensive experiments across three datasets from diverse domains, we demonstrate the prevalence of source bias and reveal a potential digital echo chamber with source bias amplification throughout the feedback loop. This trend risks creating a recommender ecosystem with limited information source, such as AIGC, being disproportionately recommended. To counteract this bias and prevent its escalation in the feedback loop, we introduce a black-box debiasing method that maintains model impartiality towards both HGC and AIGC. Our experimental results validate the effectiveness of the proposed debiasing method, confirming its potential to disrupt the feedback loop.

  • 7 authors
·
May 28, 2024

Adaptive Generation of Bias-Eliciting Questions for LLMs

Large language models (LLMs) are now widely deployed in user-facing applications, reaching hundreds of millions worldwide. As they become integrated into everyday tasks, growing reliance on their outputs raises significant concerns. In particular, users may unknowingly be exposed to model-inherent biases that systematically disadvantage or stereotype certain groups. However, existing bias benchmarks continue to rely on templated prompts or restrictive multiple-choice questions that are suggestive, simplistic, and fail to capture the complexity of real-world user interactions. In this work, we address this gap by introducing a counterfactual bias evaluation framework that automatically generates realistic, open-ended questions over sensitive attributes such as sex, race, or religion. By iteratively mutating and selecting bias-inducing questions, our approach systematically explores areas where models are most susceptible to biased behavior. Beyond detecting harmful biases, we also capture distinct response dimensions that are increasingly relevant in user interactions, such as asymmetric refusals and explicit acknowledgment of bias. Leveraging our framework, we construct CAB, a human-verified benchmark spanning diverse topics, designed to enable cross-model comparisons. Using CAB, we analyze a range of LLMs across multiple bias dimensions, revealing nuanced insights into how different models manifest bias. For instance, while GPT-5 outperforms other models, it nonetheless exhibits persistent biases in specific scenarios. These findings underscore the need for continual improvements to ensure fair model behavior.

  • 4 authors
·
Oct 14, 2025

Same Claim, Different Judgment: Benchmarking Scenario-Induced Bias in Multilingual Financial Misinformation Detection

Large language models (LLMs) have been widely applied across various domains of finance. Since their training data are largely derived from human-authored corpora, LLMs may inherit a range of human biases. Behavioral biases can lead to instability and uncertainty in decision-making, particularly when processing financial information. However, existing research on LLM bias has mainly focused on direct questioning or simplified, general-purpose settings, with limited consideration of the complex real-world financial environments and high-risk, context-sensitive, multilingual financial misinformation detection tasks (\mfmd). In this work, we propose \mfmdscen, a comprehensive benchmark for evaluating behavioral biases of LLMs in \mfmd across diverse economic scenarios. In collaboration with financial experts, we construct three types of complex financial scenarios: (i) role- and personality-based, (ii) role- and region-based, and (iii) role-based scenarios incorporating ethnicity and religious beliefs. We further develop a multilingual financial misinformation dataset covering English, Chinese, Greek, and Bengali. By integrating these scenarios with misinformation claims, \mfmdscen enables a systematic evaluation of 22 mainstream LLMs. Our findings reveal that pronounced behavioral biases persist across both commercial and open-source models. This project will be available at https://github.com/lzw108/FMD.

TheFinAI The Fin AI
·
Jan 8 3

Stable Bias: Analyzing Societal Representations in Diffusion Models

As machine learning-enabled Text-to-Image (TTI) systems are becoming increasingly prevalent and seeing growing adoption as commercial services, characterizing the social biases they exhibit is a necessary first step to lowering their risk of discriminatory outcomes. This evaluation, however, is made more difficult by the synthetic nature of these systems' outputs; since artificial depictions of fictive humans have no inherent gender or ethnicity nor do they belong to socially-constructed groups, we need to look beyond common categorizations of diversity or representation. To address this need, we propose a new method for exploring and quantifying social biases in TTI systems by directly comparing collections of generated images designed to showcase a system's variation across social attributes -- gender and ethnicity -- and target attributes for bias evaluation -- professions and gender-coded adjectives. Our approach allows us to (i) identify specific bias trends through visualization tools, (ii) provide targeted scores to directly compare models in terms of diversity and representation, and (iii) jointly model interdependent social variables to support a multidimensional analysis. We use this approach to analyze over 96,000 images generated by 3 popular TTI systems (DALL-E 2, Stable Diffusion v 1.4 and v 2) and find that all three significantly over-represent the portion of their latent space associated with whiteness and masculinity across target attributes; among the systems studied, DALL-E 2 shows the least diversity, followed by Stable Diffusion v2 then v1.4.

  • 4 authors
·
Mar 20, 2023

Political Alignment in Large Language Models: A Multidimensional Audit of Psychometric Identity and Behavioral Bias

As large language models (LLMs) are increasingly integrated into social decision-making, understanding their political positioning and alignment behavior is critical for safety and fairness. This study presents a sociotechnical audit of 26 prominent LLMs, triangulating their positions across three psychometric inventories (Political Compass, SapplyValues, 8 Values) and evaluating their performance on a large-scale news labeling task (N approx 27{,}000). Our results reveal a strong clustering of models in the Libertarian-Left region of the ideological space, encompassing 96.3% of the cohort. Alignment signals appear to be consistent architectural traits rather than stochastic noise (η^2 > 0.90); however, we identify substantial discrepancies in measurement validity. In particular, the Political Compass exhibits a strong negative correlation with cultural progressivism (r=-0.64) when compared against multi-axial instruments, suggesting a conflation of social conservatism with authoritarianism in this context. We further observe a significant divergence between open-weights and closed-source models, with the latter displaying markedly higher cultural progressivism scores (p<10^{-25}). In downstream media analysis, models exhibit a systematic "center-shift," frequently categorizing neutral articles as left-leaning, alongside an asymmetric detection capability in which "Far Left" content is identified with greater accuracy (19.2%) than "Far Right" content (2.0%). These findings suggest that single-axis evaluations are insufficient and that multidimensional auditing frameworks are necessary to characterize alignment behavior in deployed LLMs. Our code and data will be made public.

  • 6 authors
·
Jan 7

Towards Fairness in Personalized Ads Using Impression Variance Aware Reinforcement Learning

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

  • 12 authors
·
Jun 5, 2023

Evaluate Bias without Manual Test Sets: A Concept Representation Perspective for LLMs

Bias in Large Language Models (LLMs) significantly undermines their reliability and fairness. We focus on a common form of bias: when two reference concepts in the model's concept space, such as sentiment polarities (e.g., "positive" and "negative"), are asymmetrically correlated with a third, target concept, such as a reviewing aspect, the model exhibits unintended bias. For instance, the understanding of "food" should not skew toward any particular sentiment. Existing bias evaluation methods assess behavioral differences of LLMs by constructing labeled data for different social groups and measuring model responses across them, a process that requires substantial human effort and captures only a limited set of social concepts. To overcome these limitations, we propose BiasLens, a test-set-free bias analysis framework based on the structure of the model's vector space. BiasLens combines Concept Activation Vectors (CAVs) with Sparse Autoencoders (SAEs) to extract interpretable concept representations, and quantifies bias by measuring the variation in representational similarity between the target concept and each of the reference concepts. Even without labeled data, BiasLens shows strong agreement with traditional bias evaluation metrics (Spearman correlation r > 0.85). Moreover, BiasLens reveals forms of bias that are difficult to detect using existing methods. For example, in simulated clinical scenarios, a patient's insurance status can cause the LLM to produce biased diagnostic assessments. Overall, BiasLens offers a scalable, interpretable, and efficient paradigm for bias discovery, paving the way for improving fairness and transparency in LLMs.

  • 9 authors
·
May 21, 2025 2

GUS-Net: Social Bias Classification in Text with Generalizations, Unfairness, and Stereotypes

The detection of bias in natural language processing (NLP) is a critical challenge, particularly with the increasing use of large language models (LLMs) in various domains. This paper introduces GUS-Net, an innovative approach to bias detection that focuses on three key types of biases: (G)eneralizations, (U)nfairness, and (S)tereotypes. GUS-Net leverages generative AI and automated agents to create a comprehensive synthetic dataset, enabling robust multi-label token classification. Our methodology enhances traditional bias detection methods by incorporating the contextual encodings of pre-trained models, resulting in improved accuracy and depth in identifying biased entities. Through extensive experiments, we demonstrate that GUS-Net outperforms state-of-the-art techniques, achieving superior performance in terms of accuracy, F1-score, and Hamming Loss. The findings highlight GUS-Net's effectiveness in capturing a wide range of biases across diverse contexts, making it a valuable tool for social bias detection in text. This study contributes to the ongoing efforts in NLP to address implicit bias, providing a pathway for future research and applications in various fields. The Jupyter notebooks used to create the dataset and model are available at: https://github.com/Ethical-Spectacle/fair-ly/tree/main/resources. Warning: This paper contains examples of harmful language, and reader discretion is recommended.

  • 5 authors
·
Oct 10, 2024

Evaluating Implicit Bias in Large Language Models by Attacking From a Psychometric Perspective

As large language models (LLMs) become an important way of information access, there have been increasing concerns that LLMs may intensify the spread of unethical content, including implicit bias that hurts certain populations without explicit harmful words. In this paper, we conduct a rigorous evaluation of LLMs' implicit bias towards certain demographics by attacking them from a psychometric perspective to elicit agreements to biased viewpoints. Inspired by psychometric principles in cognitive and social psychology, we propose three attack approaches, i.e., Disguise, Deception, and Teaching. Incorporating the corresponding attack instructions, we built two benchmarks: (1) a bilingual dataset with biased statements covering four bias types (2.7K instances) for extensive comparative analysis, and (2) BUMBLE, a larger benchmark spanning nine common bias types (12.7K instances) for comprehensive evaluation. Extensive evaluation of popular commercial and open-source LLMs shows that our methods can elicit LLMs' inner bias more effectively than competitive baselines. Our attack methodology and benchmarks offer an effective means of assessing the ethical risks of LLMs, driving progress toward greater accountability in their development. Our code, data and benchmarks are available at https://github.com/yuchenwen1/ImplicitBiasPsychometricEvaluation and https://github.com/yuchenwen1/BUMBLE.

  • 5 authors
·
Jun 20, 2024

Man is to Computer Programmer as Woman is to Homemaker? Debiasing Word Embeddings

The blind application of machine learning runs the risk of amplifying biases present in data. Such a danger is facing us with word embedding, a popular framework to represent text data as vectors which has been used in many machine learning and natural language processing tasks. We show that even word embeddings trained on Google News articles exhibit female/male gender stereotypes to a disturbing extent. This raises concerns because their widespread use, as we describe, often tends to amplify these biases. Geometrically, gender bias is first shown to be captured by a direction in the word embedding. Second, gender neutral words are shown to be linearly separable from gender definition words in the word embedding. Using these properties, we provide a methodology for modifying an embedding to remove gender stereotypes, such as the association between between the words receptionist and female, while maintaining desired associations such as between the words queen and female. We define metrics to quantify both direct and indirect gender biases in embeddings, and develop algorithms to "debias" the embedding. Using crowd-worker evaluation as well as standard benchmarks, we empirically demonstrate that our algorithms significantly reduce gender bias in embeddings while preserving the its useful properties such as the ability to cluster related concepts and to solve analogy tasks. The resulting embeddings can be used in applications without amplifying gender bias.

  • 5 authors
·
Jul 21, 2016

BiasAsker: Measuring the Bias in Conversational AI System

Powered by advanced Artificial Intelligence (AI) techniques, conversational AI systems, such as ChatGPT and digital assistants like Siri, have been widely deployed in daily life. However, such systems may still produce content containing biases and stereotypes, causing potential social problems. Due to the data-driven, black-box nature of modern AI techniques, comprehensively identifying and measuring biases in conversational systems remains a challenging task. Particularly, it is hard to generate inputs that can comprehensively trigger potential bias due to the lack of data containing both social groups as well as biased properties. In addition, modern conversational systems can produce diverse responses (e.g., chatting and explanation), which makes existing bias detection methods simply based on the sentiment and the toxicity hardly being adopted. In this paper, we propose BiasAsker, an automated framework to identify and measure social bias in conversational AI systems. To obtain social groups and biased properties, we construct a comprehensive social bias dataset, containing a total of 841 groups and 8,110 biased properties. Given the dataset, BiasAsker automatically generates questions and adopts a novel method based on existence measurement to identify two types of biases (i.e., absolute bias and related bias) in conversational systems. Extensive experiments on 8 commercial systems and 2 famous research models, such as ChatGPT and GPT-3, show that 32.83% of the questions generated by BiasAsker can trigger biased behaviors in these widely deployed conversational systems. All the code, data, and experimental results have been released to facilitate future research.

  • 6 authors
·
May 21, 2023

RedditBias: A Real-World Resource for Bias Evaluation and Debiasing of Conversational Language Models

Text representation models are prone to exhibit a range of societal biases, reflecting the non-controlled and biased nature of the underlying pretraining data, which consequently leads to severe ethical issues and even bias amplification. Recent work has predominantly focused on measuring and mitigating bias in pretrained language models. Surprisingly, the landscape of bias measurements and mitigation resources and methods for conversational language models is still very scarce: it is limited to only a few types of bias, artificially constructed resources, and completely ignores the impact that debiasing methods may have on the final performance in dialog tasks, e.g., conversational response generation. In this work, we present RedditBias, the first conversational data set grounded in the actual human conversations from Reddit, allowing for bias measurement and mitigation across four important bias dimensions: gender, race, religion, and queerness. Further, we develop an evaluation framework which simultaneously 1) measures bias on the developed RedditBias resource, and 2) evaluates model capability in dialog tasks after model debiasing. We use the evaluation framework to benchmark the widely used conversational DialoGPT model along with the adaptations of four debiasing methods. Our results indicate that DialoGPT is biased with respect to religious groups and that some debiasing techniques can remove this bias while preserving downstream task performance.

  • 4 authors
·
Jun 7, 2021

A Survey on Bias and Fairness in Machine Learning

With the widespread use of AI systems and applications in our everyday lives, it is important to take fairness issues into consideration while designing and engineering these types of systems. Such systems can be used in many sensitive environments to make important and life-changing decisions; thus, it is crucial to ensure that the decisions do not reflect discriminatory behavior toward certain groups or populations. We have recently seen work in machine learning, natural language processing, and deep learning that addresses such challenges in different subdomains. With the commercialization of these systems, researchers are becoming aware of the biases that these applications can contain and have attempted to address them. In this survey we investigated different real-world applications that have shown biases in various ways, and we listed different sources of biases that can affect AI applications. We then created a taxonomy for fairness definitions that machine learning researchers have defined in order to avoid the existing bias in AI systems. In addition to that, we examined different domains and subdomains in AI showing what researchers have observed with regard to unfair outcomes in the state-of-the-art methods and how they have tried to address them. There are still many future directions and solutions that can be taken to mitigate the problem of bias in AI systems. We are hoping that this survey will motivate researchers to tackle these issues in the near future by observing existing work in their respective fields.

  • 5 authors
·
Aug 22, 2019

A Multifaceted Analysis of Negative Bias in Large Language Models through the Lens of Parametric Knowledge

Negative bias refers to the tendency of large language models (LLMs) to excessively generate negative responses in binary decision tasks (e.g., yes-no question answering). Previous research has focused on detecting and addressing negative attention heads that induce negative bias. However, the underlying detailed factors influencing negative bias remain underexplored. In this paper, we demonstrate that LLMs exhibit format-level negative bias, meaning the prompt format more influences their responses than the semantics of the negative response. For the fine-grained study of the negative bias, we introduce a pipeline for constructing the evaluation set, which systematically categorizes the dataset into three subsets based on the model's parametric knowledge: correct, incorrect, and insufficient relevant knowledge. Through analysis of this evaluation set, we identify a shortcut behavior in which models tend to generate negative responses when they lack sufficient knowledge to answer a yes-no question, leading to negative bias. We further examine how negative bias changes under various prompting scenarios related to parametric knowledge. We observe that providing relevant context and offering an "I don't know" option generally reduces negative bias, whereas chain-of-thought prompting tends to amplify the bias. Finally, we demonstrate that the degree of negative bias can vary depending on the type of prompt, which influences the direction of the response. Our work reveals the various factors that influence negative bias, providing critical insights for mitigating it in LLMs.

  • 3 authors
·
Nov 13, 2025

KoMultiText: Large-Scale Korean Text Dataset for Classifying Biased Speech in Real-World Online Services

With the growth of online services, the need for advanced text classification algorithms, such as sentiment analysis and biased text detection, has become increasingly evident. The anonymous nature of online services often leads to the presence of biased and harmful language, posing challenges to maintaining the health of online communities. This phenomenon is especially relevant in South Korea, where large-scale hate speech detection algorithms have not yet been broadly explored. In this paper, we introduce "KoMultiText", a new comprehensive, large-scale dataset collected from a well-known South Korean SNS platform. Our proposed dataset provides annotations including (1) Preferences, (2) Profanities, and (3) Nine types of Bias for the text samples, enabling multi-task learning for simultaneous classification of user-generated texts. Leveraging state-of-the-art BERT-based language models, our approach surpasses human-level accuracy across diverse classification tasks, as measured by various metrics. Beyond academic contributions, our work can provide practical solutions for real-world hate speech and bias mitigation, contributing directly to the improvement of online community health. Our work provides a robust foundation for future research aiming to improve the quality of online discourse and foster societal well-being. All source codes and datasets are publicly accessible at https://github.com/Dasol-Choi/KoMultiText.

  • 6 authors
·
Oct 6, 2023

Measuring Implicit Bias in Explicitly Unbiased Large Language Models

Large language models (LLMs) can pass explicit social bias tests but still harbor implicit biases, similar to humans who endorse egalitarian beliefs yet exhibit subtle biases. Measuring such implicit biases can be a challenge: as LLMs become increasingly proprietary, it may not be possible to access their embeddings and apply existing bias measures; furthermore, implicit biases are primarily a concern if they affect the actual decisions that these systems make. We address both challenges by introducing two new measures of bias: LLM Implicit Bias, a prompt-based method for revealing implicit bias; and LLM Decision Bias, a strategy to detect subtle discrimination in decision-making tasks. Both measures are based on psychological research: LLM Implicit Bias adapts the Implicit Association Test, widely used to study the automatic associations between concepts held in human minds; and LLM Decision Bias operationalizes psychological results indicating that relative evaluations between two candidates, not absolute evaluations assessing each independently, are more diagnostic of implicit biases. Using these measures, we found pervasive stereotype biases mirroring those in society in 8 value-aligned models across 4 social categories (race, gender, religion, health) in 21 stereotypes (such as race and criminality, race and weapons, gender and science, age and negativity). Our prompt-based LLM Implicit Bias measure correlates with existing language model embedding-based bias methods, but better predicts downstream behaviors measured by LLM Decision Bias. These new prompt-based measures draw from psychology's long history of research into measuring stereotype biases based on purely observable behavior; they expose nuanced biases in proprietary value-aligned LLMs that appear unbiased according to standard benchmarks.

  • 4 authors
·
Feb 6, 2024

Disagreement as a way to study misinformation and its effects

Misinformation - false or misleading information - is considered a significant societal concern due to its associated "misinformation effects," such as political polarization, erosion of trust in institutions, problematic behavior, and public health challenges. However, the prevailing concept is misaligned with what is studied. While misinformation focuses on instances of information about factual matters, the broad spectrum of effects often manifests at a societal level and is shaped by a wide range of interdependent factors such as identity, values, opinions, epistemologies, and disagreements. Unsurprisingly, misinformation effects can occur without the prevalence of misinformation, and misinformation does not necessarily increase the effects studied. Here, we propose using disagreement - conflicting attitudes and beliefs between individuals and communities - as a way to study misinformation effects because it addresses the identified conceptual limitations of misinformation. Furthermore, unlike misinformation, disagreement does not require researchers to determine whether a given information is false or misleading. Thus, it can be studied and, more importantly, measured without the need to make a normative judgment about a given information, even when the specific topic is entirely removed, as we show in a longitudinal disagreement measurement. We demonstrate that disagreement, as a holistic concept, provides better explanations for the occurrence of misinformation effects, enhances precision in developing appropriate interventions, and offers a promising approach for evaluating them through quantification. Finally, we show how disagreement addresses current misinformation research questions and conclude with recommendations for research practice.

  • 2 authors
·
Aug 15, 2024

Investigating Annotator Bias in Large Language Models for Hate Speech Detection

Data annotation, the practice of assigning descriptive labels to raw data, is pivotal in optimizing the performance of machine learning models. However, it is a resource-intensive process susceptible to biases introduced by annotators. The emergence of sophisticated Large Language Models (LLMs), like ChatGPT presents a unique opportunity to modernize and streamline this complex procedure. While existing research extensively evaluates the efficacy of LLMs, as annotators, this paper delves into the biases present in LLMs, specifically GPT 3.5 and GPT 4o when annotating hate speech data. Our research contributes to understanding biases in four key categories: gender, race, religion, and disability. Specifically targeting highly vulnerable groups within these categories, we analyze annotator biases. Furthermore, we conduct a comprehensive examination of potential factors contributing to these biases by scrutinizing the annotated data. We introduce our custom hate speech detection dataset, HateSpeechCorpus, to conduct this research. Additionally, we perform the same experiments on the ETHOS (Mollas et al., 2022) dataset also for comparative analysis. This paper serves as a crucial resource, guiding researchers and practitioners in harnessing the potential of LLMs for dataannotation, thereby fostering advancements in this critical field. The HateSpeechCorpus dataset is available here: https://github.com/AmitDasRup123/HateSpeechCorpus

  • 10 authors
·
Jun 16, 2024

Large Means Left: Political Bias in Large Language Models Increases with Their Number of Parameters

With the increasing prevalence of artificial intelligence, careful evaluation of inherent biases needs to be conducted to form the basis for alleviating the effects these predispositions can have on users. Large language models (LLMs) are predominantly used by many as a primary source of information for various topics. LLMs frequently make factual errors, fabricate data (hallucinations), or present biases, exposing users to misinformation and influencing opinions. Educating users on their risks is key to responsible use, as bias, unlike hallucinations, cannot be caught through data verification. We quantify the political bias of popular LLMs in the context of the recent vote of the German Bundestag using the score produced by the Wahl-O-Mat. This metric measures the alignment between an individual's political views and the positions of German political parties. We compare the models' alignment scores to identify factors influencing their political preferences. Doing so, we discover a bias toward left-leaning parties, most dominant in larger LLMs. Also, we find that the language we use to communicate with the models affects their political views. Additionally, we analyze the influence of a model's origin and release date and compare the results to the outcome of the recent vote of the Bundestag. Our results imply that LLMs are prone to exhibiting political bias. Large corporations with the necessary means to develop LLMs, thus, knowingly or unknowingly, have a responsibility to contain these biases, as they can influence each voter's decision-making process and inform public opinion in general and at scale.

  • 4 authors
·
May 7, 2025